10 Growth-Hacking Strategies For Small Businesses With Small Budgets

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Jon Ferrara’s a technology entrepreneur and noted speaker about Social Sales and Marketing. He pioneered relationship management as a co-founder of GoldMine Software, one of the early innovations in CRM and marketing automation. Now, Jon's the CEO of Nimble.

• Establish yourself as a thought leader or trusted adviser in your industry
• Tools to use for identifying content and influencers as well as for sharing content
• How quick it is to read and share content, both personal and professional daily, as an individual or company and as a team
• The five E’s of social selling: educate, enchant, engage, embrace, and empower your customers
• How to use a CRM to keep track of your network when it begins to expand considerably
• The advantages of using a contact management over CRM
• How to use Nimble as a contact manager that will connect your contact, email, calendar, and social
• Use social listening and social CRM like Nimble to discover common interests and contact data
• Using segmentation as an eighth strategy
• Use group messages
• Nurture your segmented list with email sequences

Quotes From this Episode:
“Relationships are critical to your personal and business success.” - Jon Ferrara
“Your personal brand helps people to see you.” - Jon Ferrara
“I think we connect on the 5 F’s of life: family, friends, food, fun, and fellowship.” - Jon Ferrara
“If you listen to people, they’ll tell you exactly what you need to know to find a way to add value.” - Jon Ferrara
“When you’re connecting with somebody, what you need to engage effectively is context and insight.” - Jon Ferrara
“Just by sharing the content of others, you actually begin to surface as a thought leader yourself.” - Jon Ferrara
“If you’re a business owner today, don’t forget that you can’t just share content on your corporate identity, you need to share content on your personal identity, and ideally on your team members’ identity.” - Jon Ferrara
“Whatever tool you choose, should have at its heart, contact management and social, work with all the tools that you use and work in the places wherever you’re engaged in.” - Jon Ferrara
“Contact management is about you, and engagement, and relationships.” - Jon Ferrara
“It’s easier to sell to somebody you’ve already sold to and get referrals from them than it is to go find somebody new.” - Jon Ferrara

Resources:

Jon Ferrara
Twitter: @Jon_Ferrara
Facebook: jon.ferrara
LinkedIn: https://www.linkedin.com/in/jonvferrara/
Website: https://www.nimble.com

BuzzSumo
http://buzzsumo.com

Buffer
https://buffer.com

Hootsuite
https://hootsuite.com

Zest
https://zest.is

Nimble
https://www.nimble.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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