This week’s Guest Post about Infographic design was written by Delan Cooper, a content marketer and writer, who works for Beyond the Hedge digital design agency based in Sydney, supporting businesses and organisations communicate their ideas, products and services more effectively. (more…)
You can motivate prospective clients by sprinkling testimonials throughout your website that attest to your clients’ satisfaction with your work. If you don’t use this tactic, you really are missing out on one of the most important things your website can do for you. (more…)
While most attorneys are at least somewhat familiar with traditional “outbound marketing” approaches, such as buying television and radio ads, billboards, email lists, etc., it seems few are familiar with the concept of “inbound marketing” and using social media to generate business. So what is inbound marketing, how does it work, and why should this tool be in your marketing shed? (more…)
Why change what has always worked for me?
Photo by: mbeo
Change is hard. Change is harder for some than for others. Many professionals, particularly those who have been in business for more than a few years, debate the value of a web presence. They have grown accustomed to having business walk through the door based on word-of-mouth referrals alone. (more…)
When an attorney asks me why they should bother getting involved with LinkedIn I generally respond first by providing them with some facts and stats. (more…)
