Strategic Storytelling Creates Human Connections

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad and Jeff Bartsch dive deep into the importance of telling your stories to expand your impact in the world.

Jeff Bartsch is the founder at Story Greenlight, an agency that helps experts and professional advisors tell their stories, serve more clients, and expand their impact in the world. Jeff built his reputation as a talented storyteller and communicator through his successful career as a television editor in Hollywood, where he worked with major media outlets including ABC, NBC, Universal, Disney, Apple, and many others.

With thousands of students and clients in over 50 countries, Jeff has established himself as a leader in his field. In addition to his work with Story Greenlight, Jeff has written a book, Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, and his commentary on the entertainment industry has been featured in prominent publications including Time Magazine, USA Today, and The Associated Press.

After 20 years in Los Angeles, Covid-driven change allowed Jeff to jump fully into remote life. He now lives closer to family in Cleveland, Ohio, with his wife and two young children.

In this Episode:

• Jeff talks about being a storyteller and communication strategist.
• Jeff tells us that communication has to be working in order for our business to succeed.
• Jeff shares his experience of learning to play the piano from his soul.
• Jeff talks about the importance of integrating storytelling into our business' brand.
• Jeff also talks about the fact that no matter what else changes, business always comes down to people connecting with people.

Quotes from this Episode:
“I believe that while business might run by the numbers, business is ultimately sustained by people.” – Jeff Bartsch
“We must find a way to communicate, to elevate our communication in a way that creates human connection that will allow our business to thrive.” – Jeff Bartsch
“When we discover that extra level of elevating, what's ordinary up to the extraordinary, that's when magic happens, that's when it happens.” – Jeff Bartsch
“A story is where a character wants something and overcomes obstacles to get it, and experiences transformation as a result.” – Jeff Bartsch
“I always like to help my clients elevate things to the idea of strategic storytelling. Telling the right story at the right time in the right way to the right people for the right reason.” – Jeff Bartsch

Resources:

Jeff Bartsch:
LinkedIn: Jeff Bartsch
YouTube: Story Greenlight
Website: Story Greenlight
Website: Special Page for The Digital Slice Podcast Listeners

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Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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