Ep 098: Using Digital Marketing To Inspire Fitness And Change Lives

by Brad Friedman

Using Digital Marketing To Inspire Fitness And Change Lives

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Bryce Henson as they chat about the skills needed to be the CEO of a fitness franchise and the importance of using digital marketing to inspire fitness and change lives.

Bryce Henson is the CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise. Having nearly 20 years of Fitness Business experience and owning his own Fit Body location, his passion is spreading fitness to the world through business coaching.

Through Fit Body Boot Camp’s World Wide growth, Bryce has overseen hundreds of gyms successfully launched throughout North America. Most importantly, he helps his Franchise Partners grow their profits while helping to offset the obesity epidemic.

Bryce enjoys world travel and is a fitness expert, coach, author, and inspirational leader.

In this Episode:

Bryce talks about his personal fitness transformation, losing 20lbs of body fat and putting on 20lbs of lean muscle..
Bryce talks about his transition from franchise owner, to CEO of the company.
Bryce talks about the importance of digital marketing and email marketing.
Bryce talks about the need to know your avatar, grab her attention,educate her and then present her with a compelling offer.
Bryce also talks about the importnce of leadership.

Quotes from this Episode:
“Our mission is to inspire fitness and change lives.” – Bryce Henson
“A business owner needs to master three skills; salesmanship, marketing, and leadership.” – Bryce Henson
“Understanding Mrs. Jones for us is mission critical because you can't grab Mrs. Jones attention if you don't know who Mrs. Jones is. You can't educate Mrs. Jones if you don't know who she is, and you certainly can't make a compelling offer to Mrs. Jones if you don't have a really good understanding of who she is.” – Bryce Henson
“Marketing is so critical. It's been a foundation for our success you know, at Fit Body Boot Camp.” – Bryce Henson
“Typically we're running, you know, social media ads or via Facebook or Google or Instagram. We're making an offer that is basically an offer that is gonna solve Mrs. Jones' pain.” – Bryce Henson

Resources:

Bryce Henson:
LinkedIn: Bryce Henson
Facebook: Bryce Henson
Instagram: Bryce Henson
Website: Fit Body Boot Camp
Website: Bryce Henson
Bryce's Podcast: Fitness CEO Podcast

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 097: Leveraging Virtual Assistants To Take Your Business To The Next Level

by Brad Friedman | The Digital Slice

Ep 097: Leveraging Virtual Assistants To Take Your Business To The Next Level

by Brad Friedman

Leveraging Virtual Assistants To Take Your Business To The Next Level

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Barbara Turley as they chat about growing your business with the help of virtual assistants, clever automations and processes for growing businesses.

Barbara is an investor, entrepreneur, and Founder & CEO of The Virtual Hub - a business she started by accident that scaled quickly to become one of the leading companies that integrates in-house trained virtual assistants into clients’ businesses. Barbara’s mission is to eradicate business overwhelm and remove the friction that stunts growth by helping clients to optimize their operations using offshore teams of virtual assistants, clever automations and streamlined processes.

In this Episode:

Barbara talks about how she stumbled into founding The Virtual Hub after a 10-year career in the financial industry.
Barbara talks about the fact that every size business has departments .
Barbara talks about the importance of delegating tasks so you have some time to enjoy your life.
Barbara talks about how “time” is the most valuable resource.
Barbara also talks about how she built a company where they train their own VAs.

Quotes from this Episode:
“Every business has departments. And every department has a set of kind of tasks or projects or things that need to be done on a daily, weekly, monthly basis to keep the engine of a business moving forward.” – Barbara Turley
“40% to 60% of a knowledge worker's day is taken up doing recurring tasks that are quite process driven, that can be trained and are easy to delegate.” – Barbara Turley
“What you really need to start thinking about is return on time invested.” – Barbara Turley
“So I think what we've gotta keep in mind here is, this is the word assistant. Now, a virtual assistant, in my view, is not a writer. A writer is a writer. An assistant is an assistant.” – Barbara Turley
“And I thought, okay, that's my job here is to come in and create 1000 jobs, sustainable, long-term careers and jobs for people.” – Barbara Turley

Resources:

Barbara Turley:
LinkedIn: Barbara Turley
Facebook: The Virtual Hub
Twitter: The Virtual Hub
Instagram: The Virtual Hub
YouTube: The Virtual Hub
Website: The Virtual Hub
We talkded about a charity doing tremendous work empowering and educating children and women in South East Asia, called Together, We Can Change The World

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 096: How To Transform Your Business Into a Machine You Can Scale

by Brad Friedman | The Digital Slice

Ep 096: How To Transform Your Business Into a Machine You Can Scale

by Brad Friedman

How To Transform Your Business Into a Machine You Can Scale

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Raul Hernandez Ochoa as they chat about a variety of strategies and tactics to grow your business.

Raul is the founder of Do Good Work, a digital growth consulting practice that helps bootstrapped digital businesses achieve profitable growth. With extensive experience as a digital growth operator and strategist, Raul has helped double to 5x digital agencies, generating millions of dollars in revenue using his Productive Profits® strategies.

Raul’s expertise also extends to designing marketing and sales teams that have produced $50M in sales, and he has been responsible for over $25M in direct response ad spend. He has trained thousands of entrepreneurs through private paid programs and live events, sharing his knowledge and expertise to help them succeed in their digital businesses.

In this Episode:

Raul talks about growing your business through frameworks and new strategies that are applied to sales and operations.
Raul talks about the reality that tactics are always changing. So, it's principles first. Then tactics.
Raul talks about how a business is like a human body.
Raul talks about setting up your core operations strategy.
Raul also talks about how daydreaming is a legit skill.

Quotes from this Episode:
“We never go away from the principles. And the principles are always around the offer.” – Raul Hernandez Ochoa
“The markets are changing. There are different personas out there. There are different segments now with the economy, the macro and the micro.” – Raul Hernandez Ochoa
“Every human, every business has actions that they do habitually. It's either done by you, the founder, someone else on your team or a machine.” – Raul Hernandez Ochoa
“If any of the work that you're doing isn't supporting a bottom line metric, it's vanity.” – Raul Hernandez Ochoa
“If you give your competent people the tools and technology to do more with less, you can focus on the real change that you can provide clients, which is strategy and thinking.” – Raul Hernandez Ochoa

Resources:

Raul Hernandez Ochoa:

LinkedIn: Raul Hernandez Ochoa
Twitter: Raul Hernandez Ochoa
Website: Raul Hernandez Ochoa
Get your FREE book and more: Raul Hernandez Ochoa

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!