Facebook Pixel
Ep 088: A Blueprint For Scaling Your Business

Ep 088: A Blueprint For Scaling Your Business

Ep 088: A Blueprint For Scaling Your Business

by Brad Friedman

A Blueprint For Scaling Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jon Morris as they chat about a blueprint for scaling your business, that emphasizes spending money for sales and marketing.

Jon Morris is the founder & CEO of Ramsay Innovations and a serial entrepreneur. Prior to Ramsay, he established Rise Interactive in 2004, with prize money from his second-place finish in the University of Chicago’s prestigious New venture Challenge. Over the next 16 years he grew Rise from a one-person shop to one of the largest independent marketing agencies in the world, selling in 2018. While pondering his next move, he realized that he was most energized when connecting and helping fellow entrepreneurs grow their businesses.

Ramsay Innovations is the product of this inspiration. Like at Rise, Jon developed a proprietary, tech-enabled approach for surfacing hidden financial insights that drive critical business decisions. Ramsay Innovations’ mission is to transform marketing agencies by providing them with world-class, agency-specific finance management and strategic planning at a fraction of the cost.

In his spare time, Jon enjoys spending time with his wife, three daughters, and two dogs. He loves soccer, having played on his alma mater’s team, Kenyon College, and he now coaches his daughter’s two soccer teams.

In this Episode:

  • Jon talks about the importance of understanding your gross margin, when you want to grow your business.
  • Jon talks about determining your net revenue and then the cost to support that revenue for your clients.
  • Jon talks about automating as many processes as you can.
  • Jon talks about the two question test.
  • Jon also talks about the 4 goals every business should have every year.

Quotes from this Episode:
“Your number one sales goal should be to never lose a client due to performance.” – Jon Morris
“If growth is important to you, then you have to spend a large percentage of your revenue on sales and marketing.” – Jon Morris
“I'm a huge believer in building technology and trying to automate as many of these processes as you possibly can.” – Jon Morris
“If you want to grow your business, but you don't put any money into sales and marketing, you're probable not gonna grow.” – Jon Morris
“And if you go and invest, you know, in high risk investments and that rainy day fund disappears, well then you put your own business at risk.” – Jon Morris

Resources:

Jon Morris:
LinkedIn: Ramsay Innovations
LinkedIn: Jon Morris
Facebook: Ramsay Innovations
Twitter: Ramsay Innovations
YouTube: Ramsay Innovations
Website: Ramsay Innovations

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 075: Tips To Help Your Business Comply With Privacy Laws

Ep 075: Tips To Help Your Business Comply With Privacy Laws

Ep 075: Tips To Help Your Business Comply With Privacy Laws

by Brad Friedman

Tips To Help Your Business Comply With Privacy Laws

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jodi Daniels as they chat about the importance of businesses being in compliance with privacy laws to help build trust with their customers or clients.

Jodi Daniels, founder & CEO of Red Clover Advisors, national keynote speaker, co-host of She Said Privacy/He Said Security podcast, and co-author of Data Reimagined: Building Trust One Data Byte At A Time, knows just how important trust is when it comes to building a business and growing a brand.

As founder & CEO of Red Clover Advisors, Jodi works hand-in-hand with businesses, creating customized and affordable privacy programs to help them build trust with their customers. As a dedicated privacy consultant, Jodi designs custom compliance programs to fit the size and diversity of each business. These programs include balancing customer data collection and use, GDPR and US privacy law compliance, operationalizing privacy, digital governance, online data strategy, and much more.

Jodi understands the many facets of building and managing a business, and she knows how challenging it can be to keep up with the ever-changing regulations around compliance (after all, you don’t know what you don’t know…). Jodi breaks down privacy laws and each company’s specific obligations into simple, easy-to-understand terms. It is her passion to help businesses foster strong customer relationships that are based on trust, while also privacy-friendly and compliant with privacy laws.

In this Episode:

  • Jodi talks about the need for business owners to make certain they are in compliance with privacy laws in the country and locale they live in.
  • Jodi talks about compliance with privacy laws is good for business because it helps build trust.
  • Jodi talks about the basics of privacy is telling people what you're doing with the data your collecting.
  • Jodi talks about the modern version of these laws is to get companies to think first about the customer, not about the company.
  • Jodi also talks about to quickly tell if a company has a good privacy program.

Quotes from this Episode:
“99% of people surveyed feel it's important for companies to have a strong privacy presence online.” – Jodi Daniels
“What it boils down to is all business owners need to think about the data that they have. What data do they collect? How do they use it? Where do they store it? And who do they share it with?.” – Jodi Daniels
“If companies begin to just understand those four questions, the data collected, used, stored and shared. They'll be on a really great foundation for all of the different privacy pieces.” – Jodi Daniels
“Not all cookies are created equal. There's different best practices for way those cookie banners should be set up.” – Jodi Daniels
“You should probably make friends with a privacy professional. Whether that be a lawyer that you have that is well versed on privacy.” – Jodi Daniels

Resources:

Jodi Daniels:
LinkedIn: Jodi Daniels
Facebook: Red Clover Advisors
Twitter: Red Clover Advisors
Website: Red Clover Advisors
Jodi's Book: Data Reimagined: Building Trust One Data Byte At A Time

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 074: Jumpstart Your Organic Content With AI And A Human Touch

Ep 074: Jumpstart Your Organic Content With AI And A Human Touch

Ep 074: Jumpstart Your Organic Content With AI And A Human Touch

by Brad Friedman

Jumpstart Your Organic Content With AI And A Human Touch

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kate Bradley Chernis as they chat about being a female CEO in a male-dominated world. And how to transfer the skills you learned being a line cook and a DJ into running a company that developed a product that helps businesses pump a ton of content out on social media.

Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and re-purposes video, audio and text into dozens of social posts containing those words.

As a former rock ‘n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Before founding Lately, Kate also owned a marketing agency that got Walmart a 130% ROI YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.

In this Episode:

  • Kate talks about turning listeners into fans and customers into evangelists.
  • Kate talks about her crazy ideas getting Walmart 130% ROI YoY for three years.
  • Kate talks about female founders of startups vs. male founders.
  • Kate talks about dressing up as someone else when she was going to pitches.
  • Kate also talks about how Lately uses artificial intelligence to learn your brand, or individual voice.

Quotes from this Episode:
“I'm in the business of leveraging the human or turning listeners into fans or customers into evangelists.” – Kate Bradley Chernis
“Male investors will never say no to a female entrepreneur because they don't wanna say no to you specifically. But they'll always take the meeting, especially if you're good looking.” – Kate Bradley Chernis
“I've had one guy literally show me a series of cartoon penises during our meeting.” – Kate Bradley Chernis
“Now I've seen plenty of white guys just walk into a room. They've got no product whatsoever, no revenue, and they're raising $10 million.” – Kate Bradley Chernis
“The more you explain yourself, the less confident you sound.” – Kate Bradley Chernis

Resources:

Kate Bradley Chernis:
LinkedIn: Lately
LinkedIn: Kate Bradley Chernis
Facebook: Lately
Instagram: Lately
Instagram: Kate Bradley Chernis
Twitter: Lately
Twitter: Kate Bradley Chernis
Clubhouse: Kate Bradley Chernis
TikTok: Lately
TikTok: Kate Bradley Chernis
YouTube: Lately
Website: Lately

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 073: Be Strategic And Think About Where Your Business Is Going

Ep 073: Be Strategic And Think About Where Your Business Is Going

Ep 073: Be Strategic And Think About Where Your Business Is Going

by Brad Friedman

Be Strategic And Think About Where Your Business Is Going

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Samir Balwani as they discuss the need to develop a strong digital marketing strategy in order to accelerate the growth of your business.

Samir Balwani is the CEO and founder of QRY (pronounced “query”), a media agency that helps e-commerce and Direct To Consumer brands accelerate their growth. Samir is a true marketing strategist and thought leader, with over 15 years of marketing experience. He’s held high-level positions at companies including PMK*BNC, StyleCaster, and American Express.

As a thought leader in the marketing industry, Samir has lectured at Barnard College and Fashion Institute of Technology. He’s been quoted in articles in Forbes, Wall Street Journal, Inc. and has written for Mashable. Samir has also been quoted in Managing Customer Experience
and Relationships: A Strategic Framework and Doing Social Media So It Matters: A Librarian’s Guide, among other books.

In this Episode:

  • Samir talks about media buying for high growth, direct to consumer and e-commerce brands
  • Samir talked about the effects of iOS14.5 on are digital marketing efforts (ads and social media marketing).
  • Samir talked about the benefits of thinking strategically about your marketing and developing a plan.
  • Samir talked about .
  • Samir also talked about .

Quotes from this Episode:

“Thinking more strategically is exactly what helps [companies] transition from early stage into a more of a sophisticated and strategic and consistent growth over time.” – Samir Balwani
“I think we were spoiled a lot pre iOS14.5 with Facebook..” – Samir Balwani
“Facebook's actually a product discovery platform and it shouldn't just be there to drive revenue. It can do more than that.” – Samir Balwani
“I think one of the things that digital advertising has created in terms of bad habits is this concept of instant feedback. Of, we ran an ad for a day and it didn't perform well, so let's kill it.” – Samir Balwani
“I think one of the things that being strategic allows us to do and really sitting down and resetting is, it gives you an opportunity to think about where are we going.” – Samir Balwani

Resources:

Samir Balwani:

LinkedIn: Samir Balwani
Facebook: QRY
Instagram: QRY
Website: QRY

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 072: Leverage The Power Of Community

Ep 072: Leverage The Power Of Community

Ep 072: Leverage The Power Of Community

by Brad Friedman

Leverage The Power Of Community

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Patrick Woods. Patrick is the co-founder and CEO of Orbit, a leading community growth platform. With over 10 years of marketing and customer success experience, he’s worked with business leaders from some of the world’s fastest growing businesses to leverage the power of community.

He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and the author of the Brand Strategy Canvas.

In the past, Patrick led customer success teams at Keen IO and Figure Eight. He has more than 10 years of marketing and customer success experience. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the “Brand Strategy Canvas.” He lives in San Francisco and is an avid fencer.

In this Episode:

  • Patrick talks about how being a musician is a great escape/distraction from the pressures of running a startup
  • Patrick talked about how being in the marching band is a great metaphor for being a startup founder (You'll have to listen to find out why).
  • Patrick talked about the definition of community.
  • Patrick talked about how companies can build communities around their product and generate sales and testimonials.
  • Patrick also talked about how to keep your community active.

Quotes from this Episode:

“I will from time to time have a somewhat recurring dream where I'm on the field and like I wake up and I've got my snare drum and everyone knows what's going on and I don't.” – Patrick Woods

“At its simplest, you can think of a community as a group of people that are coming together around a common purpose.” – Patrick Woods

“Community is a word that means so much and so little if we're not careful.” – Patrick Woods

“So, you know, a community helps with awareness because you have thousands or tens of thousands of people talking about your product, which is awesome.” – Patrick Woods

“And this is true for in-person meetups. It's true for forums. It's true for Discord servers. We've all walked into a meetup or a meeting for the first time and we didn't know anybody there.” – Patrick Woods

Resources:

Patrick Woods:

LinkedIn: Patrick Woods
Twitter: Patrick Woods
Website: Orbit
Book: The Brand Strategy Canvas

Patrick suggest having a look at Gatheround

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Pin It on Pinterest