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Ep 066: Automate Your Gifting Program With AI

Ep 066: Automate Your Gifting Program With AI

Ep 066: Automate Your Gifting Program With AI

by Brad Friedman

Automate Your Gifting Program With AI

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Rabi Gupta as they chat about Rabi’s mission to improve and accelerate the way corporate relationships are built. When Rabi moved to Silicon Valley, he realized the importance of building relationships using gifts but got frustrated by the lack of technological innovation in the space.

So, he and his team came up with the idea of using AI to solve the problem. And today, Evabot serves more than 1000 businesses, including Fortune 500 companies.

In this Episode:

  • Rabi talks about immigrating from India to the Silicon Valley
  • Rabi talked about the struggle of building relationships and how he wanted to develop technology to help.
  • Rabi talked about how willing people are to talk to bots and provide bots with a lot of personal information .
  • Rabi talked about how gathering data about a person helps you build meaningful relationships over time.
  • Rabi also talked about why small businesses use Camtasia and its benefits to the small business owner who wants to take his videos to the next level.

Quotes from this Episode:
“We are a different company. Our whole aim of collecting data is to help you build relationships with the customer.” – Rabi Gupta
“70% of users share their birthday's.” – Rabi Gupta
“The great thing about this is that you know you are getting a gift, but neither you nor the sender is selecting the gift.” – Rabi Gupta
“90% of our gifts go to the U.S. But, 10% of the gifts got outside the U.S.” – Rabi Gupta
“Brand the experience, not the gift itself.” – Rabi Gupta
“Our vision is basically to help every professional in business, be able to use technology to build relationships.” – Rabi Gupta

Resources:

Rabi Gupta:
LinkedIn: Rabi Gupta
LinkedIn: Evabot
Twitter: Evabot
Website: Evabot

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

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Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

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Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 049: The Psychology Of The Voice

Ep 049: The Psychology Of The Voice

Ep 049: The Psychology Of The Voice

by Brad Friedman

The Psychology Of The Voice

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Tracy Goodwin is a voice coach. And, we’re not talking about singing! Over the last 30 years, Tracy has coached thousands of celebrities, business professionals, entrepreneurs and podcasters around the globe how to find their voice and captivate the room so they inspire others and make a bigger impact with their message.

Tracy’s approach, the Psychology of the Voice is unique and gets to the core of eliminating voice habits and changing them for good.

People all over the world seek her out for her expertise to free the barriers that keep them from getting to the next level in their business and personal lives.

In this Episode:

  • Tracy’s entrepreneurial journey started at age 12, even though she was raised in a family where she wasn’t allowed to use her voice.
  • What is this Psychology of the Voice method of teaching?
  • What are the five elements of vocal variety and how can we use them to get what we want?
  • “Pause” is the most powerful tool in the voice toolbox.
  • Voice work is about re-writing habits.
  • Why so many people can benefit from this work and it’s not on their radar.
  • You can use your voice to take your business to the next level.

Quotes from this Episode:
“I couldn’t imagine that I was supposed to be a voice coach because of my history.” – Tracy Goodwin
“Before we’re 5, literally one phrase like, ‘Hey Brad, shut up!’ can change how we use our voice forever.” – Tracy Goodwin
“I help people find the best version of themselves and reveal it in their voice.” – Tracy Goodwin
“So, I teach people how to speak with confidence, how to make connections instantly, how to captivate the audience no matter if its an audience of one or of thousands, and compel people to do what they want them to do.” – Tracy Goodwin
“I have so many people say, ‘This isn’t voice, this is transformation.’ ‘This isn’t voice, this is finding my identity.’ And, that’s really how I feel about it.” – Tracy Goodwin

Resources:

Tracy Goodwin
Website: Captivate The Room
Facebook: Tracy Goodwin
LinkedIn: Tracy Goodwin
Twitter: Tracy Goodwin
Instagram: Tracy Goodwin
Podcast: Captivate The Room

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 046: Finding Plan B Success

Ep 046: Finding Plan B Success

Ep 046: Finding Plan B Success

by Brad Friedman

Finding Plan B Success

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Securing employment is not the only option you have. A “Plan B” can involve doing what you are meant to do in this world and succeed with it.

Rajeev Mudumba is a seasoned entrepreneur, author, podcaster, and strategic Plan B coach with 2 decades of professional experience. Rajeev recently wrote the book, “My Inspiration: Quotes that shaped my self improvement journey.”

In this Episode:

  • Rajeev’s professional and entrepreneurial journey – writing a book and launching his podcast
  • The how’s of Plan B Success Reveal and Plan B Success Blueprint coaching course
  • Steps on how to build your personal brand
  • How the Wework issue is a lesson learned for founders and VCs

Quotes from this Episode:“This is that kind of a book. There’s no one way to read it, back or front. You just open it up and hopefully whatever professional or personal challenge you’re going through, you’ll find an answer in one of the quotes. That’s my aspiration for it.” - Rajeev Mudumba
“It is so important to go on that journey of self-discovery.” - Rajeev Mudumba
“What’s the point in wasting time and you do it half-heartedly or half of it. Either do it or don’t do it. - Rajeev Mudumba
“With my programs, I’m basically trying to show them that there’s another way. You can go back to the customer directly and you build your brand. You build your influence.” - Rajeev Mudumba
“If you want to scale, it’s not possible to do it all yourself.” - Rajeev Mudumba

Resources:

Rajeev Mudumba
Website: Rajeev Mudumba
Facebook: Plan B Success
LinkedIn: Rajeev Mudumba
Instagram: Rajeev Mudumba
Twitter: Rajeev Mudumba
Podcast: Plan B Success
Rajeev's Book: My Inspiration: Quotes that shaped my self improvement journey

Tools Discussed:
Otter.AI: Otter.AI
Audioburst: Audioburst

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 044: YouTube Simplified

Ep 044: YouTube Simplified

YouTube Simplified

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

There are numerous benefits to integrating YouTube into your overall digital marketing strategy. In this episode, learn how you can start, build, and monetize your YouTube channel.

Dan Currier is the owner and founder of Creator Fundamentals whose goal is to help business owners build a foundation for YouTube success. Dan’s mission is to simplify YouTube for you.

In this Episode:

  • Top reasons why you should be on YouTube as a business owner and how to beat industry competitors
  • YouTube best practices, target market, outsourcing, establishing credibility, branding, content building, equipment, and impactful tactics
  • How to grow your channel subscribers and how to do live videos for long-term branding
  • How to monetize your channel

Quotes from this Episode:
“You don’t want one video to try to be everything to everybody. There are videos that are designed to bring in viewership and increase your audience. There are videos that you do to help build your community and there are videos with the intent purpose of converting a sale.” - Dan Currier
“The more value that you present in your video content, the more successful your channel and brand are gonna be.” - Dan Currier
“I definitely recommend the livestreams because it’s a great way to interact and build a closer community, more tight-knit community and that in the long-term, is going to help your brand overall.” - Dan Currier
“What you learn is, the personal relationships that you develop are the most powerful way to grow your business, to learn how everything works, and to really take what you’re doing to the next level.” - Dan Currier

Resources:

Dan Currier - Creator Fundamentals
Facebook: Dan Currier
Website: Creator Fundamentals
Twitter: Creator Fundies
Instagram: Creator Fundamentals
Facebook: Creator Fundamentals
Facebook Closed Group: Creator Fundamentals
YouTube: Creator Fundamentals
People of Video Conference

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

by Brad Friedman

Giving Customers Too Many Choices May Result In Fewer Sales

When you shop, are you more likely to make a purchase if you have more choices? Or, before you buy, do you prefer to narrow down the choices before making a decision? It seems logical to think if you offer customers more choices, they will purchase more. However, the opposite may be true. Find out about the findings of a university study on tis topic. In this episode of the Digital Slice podcast, I take a deep dive into an important sales tactic, and I share a personal story with you too.

In this Episode:

  • How to grow your business when you marketing and sales teams are working together as a team
  • How giving customers too many choices can lessen sales
  • A university study illustrating how providing too many choices can overwhelm customers
  • How providing more choices is attractive at first but can make buying decisions difficult for customers
  • How to apply this sales concept to digital marketing
  • My personal life-changing experience in helping my daughter pick her wedding dress
  • How helping your customers narrow their choices down helps them decide what to purchase

Quotes from this Episode:
“I’m a firm believer that your business’ success lies in the ability of your marketing team to work together with your sales team. Break down the silos!” - Brad Friedman
“I like to think of marketing as something that elicits a response from a lead.” - Brad Friedman
“Contrary to popular belief, too many choices can be bad for sales.” - Brad Friedman
“The fewer choices you give them, the easier it will be to make a choice.” - Brad Friedman
“But what could be more special for a dad than to have the honor of being with his daughter when she chooses the dress she will be married in. I can’t even describe how I felt or how incredible the experience affected our father-daughter relationship.” - Brad Friedman
“She had the sales tactic down. She limited our choices, and my daughter walked away with one or two dresses in mind.” - Brad Friedman

Resources:

When Choice is Demotivating: Can One Desire Too Much of a Good Thing?

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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