What does human-to-human have to do with business? It is easy to think that as a business, you have to focus primarily on leads, closing sales, and increasing revenue. While that seems logical, you yourself can attest that it may not always be effective when it comes to achieving sustainable growth. (more…)
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Does human-to-human have a place in business? Gone are the days when business is all about the big brands and huge corporations which seem impervious to who the customer is and what he really needs. This day and age is all about social business and of knowing, understanding, connecting with, and even developing a relationship with your potential and existing market.
What it takes is true authenticity in the way you use technology and communication tools to make that individual on the other end feel he is interacting with a human being instead of a company or brand. This podcast episode focuses on how to be human in a seemingly non-human world and still grow your business.
Bryan Kramer is the ultimate human being - President and CEO of PureMatter, a Brand Marketing and Interactive digital agency. He is a well-known social business strategist, impressive keynote and TED speaker, executive coach, trainer, Forbes columnist, consultant, and best-selling author.
It is Bryan who instigated the #H2H or human-to-human movement in social, marketing, and business. With literally thousands of followers in social media, he has acquired an intimate understanding of the innerworkings of social technology and social behavior.
Bryan is considered an authority on everything #H2H or human-to-human and his first book, “There is no B2B or B2C: It’s Human to Human #H2H” rose to the top-selling spot in Amazon business books on its first week of release. The Writer named #H2H as the number 1 buzzword for 2015.
Bryan is also the foremost global leader when it comes to the art and science of sharing. His second bestseller, “Shareology: How Sharing is Powering the Human Economy”, was published by Morgan James Publishing and was listed as one of Business Best Sellers Top 25
In this Episode:
Quotes From This Episode:
“I don’t think we should pretend to be machines.” - Bryan Kramer
“When we can make each other smile or laugh and entertain each other, we’re being our most human selves.” - Bryan Kramer
“I love to use automation upfront to strike up a conversation with the right people and then for the human side to take over with the response.” - Bryan Kramer
“It’s not the amount of time that you spend on something that makes you the money that you make. It’s the quality of the thought process and the strategy and the brand that you build and the creative ways that you connect with people.” - Bryan Kramer
“We need to go back to a more simplistic time of marketing” - Bryan Kramer
“Authenticity is probably the number one key to building a real business, if you’re a small business.” - Bryan Kramer
“It really is about picking up the damn phone and calling people.” - Bryan Kramer
“No matter what size the company, you are the brand.” - Bryan Kramer
“Slowing down helps us make more quality decisions.” - Bryan Kramer
Resources:
Bryan Kramer
Twitter: @bryankramer
Facebook: BryanKramer
LinkedIn: BryanJKramer
Website: http://bryankramer.com
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Jon Ferrara’s a technology entrepreneur and noted speaker about Social Sales and Marketing. He pioneered relationship management as a co-founder of GoldMine Software, one of the early innovations in CRM and marketing automation. Now, Jon's the CEO of Nimble.
Quotes From this Episode:
“Relationships are critical to your personal and business success.” - Jon Ferrara
“Your personal brand helps people to see you.” - Jon Ferrara
“I think we connect on the 5 F’s of life: family, friends, food, fun, and fellowship.” - Jon Ferrara
“If you listen to people, they’ll tell you exactly what you need to know to find a way to add value.” - Jon Ferrara
“When you’re connecting with somebody, what you need to engage effectively is context and insight.” - Jon Ferrara
“Just by sharing the content of others, you actually begin to surface as a thought leader yourself.” - Jon Ferrara
“If you’re a business owner today, don’t forget that you can’t just share content on your corporate identity, you need to share content on your personal identity, and ideally on your team members’ identity.” - Jon Ferrara
“Whatever tool you choose, should have at its heart, contact management and social, work with all the tools that you use and work in the places wherever you’re engaged in.” - Jon Ferrara
“Contact management is about you, and engagement, and relationships.” - Jon Ferrara
“It’s easier to sell to somebody you’ve already sold to and get referrals from them than it is to go find somebody new.” - Jon Ferrara
Resources:
Jon Ferrara
Twitter: @Jon_Ferrara
Facebook: jon.ferrara
LinkedIn: https://www.linkedin.com/in/jonvferrara/
Website: https://www.nimble.com
BuzzSumo
http://buzzsumo.com
Buffer
https://buffer.com
Hootsuite
https://hootsuite.com
Zest
https://zest.is
Nimble
https://www.nimble.com
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
If someone told you, you still have the potential to become better than the best, would you work toward reaching that potential? What if that someone who told you isn’t just anybody but Mark Sanborn himself, internationally renowned business and leadership speaker and New York Times best-selling author? (more…)
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This Week's The Digital Slice Podcast “How to Use Live Streaming to Grow Your Brand: with LivestreamUniverse.com Creator and Owner Ross Brand is live!
It’s harder now than ever before for content creators and marketers to engage their audience. Before, having an entertaining or helpful and fairly well-written blog with some eye-catching images gave almost anybody a good chance of building a loyal following. Not anymore. (more…)
