by Brad Friedman | Social Media
Do you need a lawyer? If so, your first inclination may be to do a Google search or to tell SIRI what you need. Others will rely less on mobile devices; instead, they will ask people in their social network. This inquiry might occur online or through face-to-face interactions, text messaging, or telephone chats. We know people will more likely consult an attorney if they know someone who used them before or who knows them on a personal level. This is because some lawyers provide advice that greatly affects a client's future, especially in the areas of family law, personal injury, and criminal defense. (more…)
by Brad Friedman | Inbound Marketing
There's a fast pace to inbound marketing. We read headlines with catch phrases such as “how to leverage marketing” and “signs that your marketing is failing.” We ask ourselves what we could do differently within the company to ensure we're converting more new leads into paying customers. Whether a new consumer finds your company and fills out a web form, responds to an email, joins your Facebook group, or calls, you must give them experiences that will convert them. One way to convert consumers is to post content that speaks to them at the first stage in their buyer's journey. (more…)
by Brad Friedman | Social Media
Social media marketing for small B2B businesses continues to increase, despite it still being a mystery to some B2B companies. With buyers wanting more personal communication, they probably feel like every B2B company is alike, especially when those companies continue to run their marketing as they have in the past. If you run your B2B business this way where every buyer gets treated like another number, then you need to revise things before your buyers head to your competitors. (more…)
