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Ep 051: What’s New In Camtasia 2020?

Ep 051: What’s New In Camtasia 2020?

Ep 051: What's New In Camtasia 2020?

by Brad Friedman

What's New In Camtasia 2020?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Gord Isman as they chat about what's new in Camtasia 2020.

Gord Isman helps small businesses and entrepreneurs grow their business using online video. Gord has developed a wide variety of video skills in order to be able to help entrepreneurs, small business owners, and YouTubers achieve their video creation goals and solve their content marketing challenges.

Gord offers clients both done-for-you services and one-on-one coaching through every stage of video creation from storyboarding and scriptwriting to shooting and editing. Though Gord is proficient in using many different video editing software platforms, he is best known for his use of Camtasia and has an incredibly popular YouTube channel with close to 8,000 subscribers that is filled with Camtasia tutorials, YouTube Success Strategy Videos and more.

If you want to watch what Gord demonstrated during the podcast, here's the link: https://youtu.be/XZKNZJDsNLA
You can find Gord's full Camtasia 2020 review and demo at https://youtu.be/ZWbTDTPz_BA
Download Camtasia 2020 here: https://gordisman.com/go/camtasia

In this Episode:

  • Gord talks about many of the new features in Camtasia 2020
  • Gord talked about and demonstrated the new Replaceability feature.
  • Gord talked about and demonstrated the new Placeholder and Templates features.
  • Gord talked about and demonstrated the new Presets and Favorites.
  • Gord also talked about why small businesses use Camtasia and its benefits to the small business owner who wants to take his videos to the next level.

Quotes from this Episode:
“You know, times can change when you're given a nice severance package… And I ended up settling into the world of video” – Gord Isman
“I was super excited about producing a video for this year's release of Camtasia 2020 because I think it has double to triple the amount of new features that I've seen in the last several releases.” – Gord Isman
“You're going to see that this gives you the building blocks and power, especially for people that don't have a lot of editing skill but now can have opportunity to create videos more quickly.” – Gord Isman
“Business owners need to look at at the different kinds of uses and purposes for videos and what is your need” – Gord Isman
“Camtasia is for people who want to get videos DONE and want them to look professional” – Gord Isman

Resources:

Gord Isman:
Facebook: Gord Isman
Instagram: Gord Isman
LinkedIn: Gord Isman
Website: gordisman.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 022: Why Your Business Should Have A YouTube Channel

Ep 022: Why Your Business Should Have A YouTube Channel

Ep 022: Why Your Business Should Have A YouTube Channel

by Brad Friedman

Why Your Business Should Have A YouTube Channel And Some Tools To Make It Easy

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

There are more than enough reasons for you to have your own YouTube channel for your business. YouTube is the second largest search engine in the world. In order for you to be easily searched and found by your preferred audience, you simply have to build your very own series of videos.

It is not an easy feat when you are just starting out and your progress can depend on a number of factors including your skill level as well as confidence level in getting out there and producing your own videos. Fortunately, technology allows for tools you can use and feature simple to complicated capabilities you can match with your business needs. Should you want to have the video professionals do it for you though, this is also a very viable option.

Gord Isman is a remarkable video creator who is well-known here and abroad for his expertise. He developed a wide range of video skills after years of working in the industry. His main goal is to help small business owners and solopreneurs achieve their own goals in relation to video creation and content marketing.

From teaching you which gear to use to develop your self-confidence going live, Gord helps you all the way in setting up and in growing your YouTube audience. Whatever kind of video you need, he can coach you from start to finish. Should you prefer it though, Gord is also a specialist in done-for-you videos as he is a Camtasia-certified video editor. He specializes in storyboarding, video creation, script writing, and Adobe Premiere Pro too.

In this Episode:

  • How Gord discovered his calling as a video creator after years in the corporate realm
  • Gord’s work with small business owners on how to get started with video
  • How to make full use of Gord’s YouTube-ready package
  • Why a YouTube channel is of utmost importance to entrepreneurs
  • The main advantages of YouTube compared to other video platforms
  • Equipment to use to start on your YouTube channel for picture and audio quality
  • How skill, delivery, content quality, and consistency are top priorities over expensive or high-tech equipment
  • How to choose the best kind of mic for your specific purposes and voice
  • Different types of recording options and apps to use
  • All about editing, software, and editors to use based on your business needs and skill set
  • Camtasia, Adobe Premiere Pro and other editing software including free versions
  • How to work SEO into your YouTube content
  • How thumbnails and titles are more important than tags, SEO-wise
  • How quality metadata, congruence, and relevance are critical in growing your YouTube channel
  • YouTube optimization tools to help your business including vidIQ, TubeBuddy, and Morningfame
  • How to listen to your audience and feed them with the right content
  • How the thumbnail helps with SEO, personal branding, or getting more people watching your videos
  • Gord’s nomination at VidSummit 2018 and how he stepped up to make it happen
  • Gord’s ebook and free consultation offer

Quotes From this Episode:
“So that was my intention in the engineering of my channel, was so that I could show people that I could help them execute and fulfill a lot of their goals in terms of the way video fit in with their marketing and business strategy.” - Gord Isman
“In this age that we live in, a huge amount of consumption on the Internet is video and it’s only increasing.” - Gord Isman
“Video goes into other forms, not just posting on a video for the sake of publishing to be found and searched.” - Gord Isman
“We gotta let go of being that perfectionist and accept where we are - maybe the gear that we have, the budget we have. Don’t let those things constrain you.” - Gord Isman
“You can go crazy with the tech but the best thing is to get started and evolve.” - Gord Isman
“Nothing replaces being able to test out a mic yourself.” - Gord Isman
“There’s more and more, I’ll call it disclosure coming out of YouTube that helps educate us about the algorithm and how search is working.” - Gord Isman
“Morningfame is such a great tool because it helps me strategically look at my own channel and compare it to others in my space and it tells me how my videos are performing strategically compared to others.” - Gord Isman
“There’s a lot of dynamics that go into establishing your branding for your channel and you should often know the thumbnail is a major component of that and you get to diversify that over time.” - Gord Isman

Resources:

Gord Isman
Facebook: @Gord.Isman
LinkedIn: @gord-isman-0934644
Websites: gordisman.com
YouTube: Gord Isman - YouTube
Camtasia: Camtasia
vidIQ: vidIq.com
TubeBuddy: tubebuddy.com
Morningfame: Morningfame

Free Software:
Shotcut: shotcut.org
HitFilm Express: HitFilm Express
WeVideo: wevideo.com

Mobile Editing:
PowerDirector: PowerDirector

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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