by Brad Friedman | General Business Advice, Social Media |
How you use LinkedIn depends on what you are trying to achieve and who you want to connect with. LinkedIn is the place to be if you want to grow your network of professional contacts. With more than 100 million members who have an average income of more than $100,000, LinkedIn is the social network to use to help you build your stable of professional contacts. If you want to network with serious decision makers then LinkedIn is the place to be. And, here are some tips to help you generate business opportunities. (more…)
by Brad Friedman | Social Media
Twitter got a major upgrade yesterday and now sports a brand new look and many new features worth exploring. I think this was a major update resulting in a new website, new apps for iOS and Android and a major update to it's recently acquired social media integrator, TweetDeck. (more…)
by Brad Friedman | General Business Advice, Social Media |
I know I sound like a broken record, but if you weren't so stubborn I wouldn't have to keep telling you it's time to get on board. The train has already left the station, but it's still not too late. Since you are tired of hearing me talk about the need for financial services companies to take advantage of the power of social media, I've put together some suggested reading from other sources. Be sure to look at the date of some of these publications to put in perspective how far out of the station the train really is. (more…)
by Brad Friedman | General Business Advice, Social Media
Among many other things, Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. “Enchantment,” as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. (more…)
by Brad Friedman | Social Media |
Image: http://blankbored.wordpress.com
Perception of your brand has always had some degree of word-of-mouth that shaped it. But the power of social media is changing everything. Now, there is an entire community of conversation about your brand, your product, or your service. Now is the time to decide what you are going to do about. Will you engage with this community or sit back and wait to see what happens? (more…)
How you use LinkedIn depends on what you are trying to achieve and who you want to connect with. LinkedIn is the place to be if you want to grow your network of professional contacts. With more than 100 million members who have an average income of more than $100,000, LinkedIn is the social network to use to help you build your stable of professional contacts. If you want to network with serious decision makers then LinkedIn is the place to be. And, here are some tips to help you generate business opportunities. (more…)
