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Ep 127: Unlocking The Secrets Of Collaborative AI In 2024

Ep 127: Unlocking The Secrets Of Collaborative AI In 2024

by | The Digital Slice

Ep 127: Unlocking The Secrets Of Collaborative AI In 2024

by Brad Friedman

Unlocking The Secrets Of Collaborative AI In 2024

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kate Bradley Chernis as they chat about how Generative AI can finally help humans communicate and much more AI news and information.

Kate Bradley Chernis is the Founder & CEO of Lately.AI, which identifies the makeup of the highest possible performing social media messaging for your target audience and generates posts that contains that content in your unique voice.

Lately's proprietary language models are not a layer on top of ChatGPT (or anyone else), which means your data remains 100% private, you own your results and your results are free of those public datasets and all their bias. We also deliver this content through our own social media management and employee advocacy platform, the only one that was built throughout with AI, from the ground up (and not a trendy afterthought).

As a former rock ‘n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.

In this Episode:

  • Kate talks about having to educate and re-educate people on AI.
  • Kate discusses the different things generative AI can be.
  • Kate says they are still selling against magic, because people have a huge misunderstanding of the definition of AI .
  • Kate talks about what it would take for AI to become human.
  • Kate also talks about what people thinks is the biggest value of Generative AI.

Quotes from this Episode:
“We are still kings of the animal kingdom.” – Kate Bradley Chernis
“So, it's still very much and if this, then this, scenario. It's automation, essentially” – Kate Bradley Chernis
“We're evolving as humans, thanks to technology. And this is a huge leap..” – Kate Bradley Chernis
“But if you can understand why people make those decisions, then you can market to them according to those needs.” – Kate Bradley Chernis
“And, and we started Lately in 2014, which was the year that Generative AI was born, by the way, you know, and It's been quite a ride.” – Kate Bradley Chernis

Resources:

Kate Bradley Chernis:
LinkedIn: Kate Bradley Chernis
LinkedIn: Lately
Facebook: Lately
X: Lately
X: Kate Bradley Chernis
TikTok: Lately
TikTok: Kate Bradley Chernis
Instagram: Lately
Instagram: Kate Bradley Chernis
YouTube: Lately
Website: Lately

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 110: Strategic Storytelling Creates Human Connections

Ep 110: Strategic Storytelling Creates Human Connections

by | The Digital Slice

Ep 110: Strategic Storytelling Creates Human Connections

by Brad Friedman

Strategic Storytelling Creates Human Connections

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad and Jeff Bartsch dive deep into the importance of telling your stories to expand your impact in the world.

Jeff Bartsch is the founder at Story Greenlight, an agency that helps experts and professional advisors tell their stories, serve more clients, and expand their impact in the world. Jeff built his reputation as a talented storyteller and communicator through his successful career as a television editor in Hollywood, where he worked with major media outlets including ABC, NBC, Universal, Disney, Apple, and many others.

With thousands of students and clients in over 50 countries, Jeff has established himself as a leader in his field. In addition to his work with Story Greenlight, Jeff has written a book, Edit Better: Hollywood-Tested Strategies for Powerful Video Editing, and his commentary on the entertainment industry has been featured in prominent publications including Time Magazine, USA Today, and The Associated Press.

After 20 years in Los Angeles, Covid-driven change allowed Jeff to jump fully into remote life. He now lives closer to family in Cleveland, Ohio, with his wife and two young children.

In this Episode:

  • Jeff talks about being a storyteller and communication strategist.
  • Jeff tells us that communication has to be working in order for our business to succeed.
  • Jeff shares his experience of learning to play the piano from his soul.
  • Jeff talks about the importance of integrating storytelling into our business' brand.
  • Jeff also talks about the fact that no matter what else changes, business always comes down to people connecting with people.

Quotes from this Episode:
“I believe that while business might run by the numbers, business is ultimately sustained by people.” – Jeff Bartsch
“We must find a way to communicate, to elevate our communication in a way that creates human connection that will allow our business to thrive.” – Jeff Bartsch
“When we discover that extra level of elevating, what's ordinary up to the extraordinary, that's when magic happens, that's when it happens.” – Jeff Bartsch
“A story is where a character wants something and overcomes obstacles to get it, and experiences transformation as a result.” – Jeff Bartsch
“I always like to help my clients elevate things to the idea of strategic storytelling. Telling the right story at the right time in the right way to the right people for the right reason.” – Jeff Bartsch

Resources:

Jeff Bartsch:
LinkedIn: Jeff Bartsch
YouTube: Story Greenlight
Website: Story Greenlight
Website: Special Page for The Digital Slice Podcast Listeners

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

5 Remarkable Business Benefits Of Working With A Digital Marketing Consultant

5 Remarkable Business Benefits Of Working With A Digital Marketing Consultant

by | Inbound Marketing, Social Media

Working With A Digital Marketing Consultant

When running a successful company there are some business management areas that, while they require steady effort and attention, are more predictable and thus easier to manage than other areas such as routine inventory, human resources for a smaller company, and basic administrative tasks. However, one business practice that is also important for successfully running a business, but that requires much more flexibility and quick thinking, is effective digital marketing. (more…)

How To Know Your Business Should Invest In Marketing Strategy Consulting

How To Know Your Business Should Invest In Marketing Strategy Consulting

by | Inbound Marketing, Social Media

Why You May Need To Invest In Marketing Strategy Consulting

Invest In Marketing Strategy ConsultingWhether you're a business owner of a new company that's just getting off the ground or if you currently run an established business that you'd love to take to the next level, the most important aspect of your business' long-term growth is your digital marketing strategy. Because while focusing on things like logistics, cost structure, suppliers and resources, and other business activities might help your business grow in the short-term, it's only when you leverage the power of smart digital marketing strategy that you can achieve the type of significant long-term business growth that most business owners only dream of. (more…)

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