Communication Archives

LinkedIn Let’s Marketers Target Followers

by Brad Friedman | General Business Advice, Social Media

LinkedIn rolled out two new targeting and analytics products aimed at helping companies leverage the LinkedIn users following them. (more…)

Will “Man-Boards” Change The World Of Social Media?

by Brad Friedman | Social Media

MANteresting.com

If you haven't heard of Pinterest you've been living under a rock. The hottest new social network is populated mainly by women (90%) who use the site to share recipes, wedding photos, fashion favs and home decor ideas. As a result, a few “Man-Boards” are popping up. Gentlemint and MANteresting are the manly alternative to Pinterest. (more…)

We’re A HootSuite Pro Solution Partner!

by Brad Friedman | Social Media

The Friedman Group, LLC is proud to announce we are now a HootSuite Pro Solution Partner. (more…)

It’s All About Relationships

by Brad Friedman | General Business Advice, Social Media | 2 comments

I've been reflecting on the history of marketing and my continuing struggle with the phrase Return On Investment (ROI) as it pertains to marketing. The world of marketing has changed. Over the past several years social media has changed the way every business is thinking about marketing. Social media hasn't just affected marketing. (more…)