Are you wondering how your business can use Pinterest, the latest social media craze? Pinterest reached 7.2 million visitors in the U.S. in December 2011, according to Compete. Pinterest is easy to use and lets you visually share your message with prospects. Need some convincing? Check this out. (more…)
HubSpot has put together this great Infographic on the history of marketing. Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably). Let us know what you think. (more…)
About ten days ago I wrote a post about corporate blogging. My premise was that the corporate blog was a bit of a different beast than the individual blog. The corporate blog requires some thought and planning. As a follow-up, I'd like to share this post with you. The premise of this post is that corporate blogging is on the decline. If that is so, it's too bad and likely the result of a lack of planning on the part of the corporations who have stopped blogging. I continue to maintain corporate bloging in important for corporations to connect with their customers.
This past week fast-food giant McDonald's rolled out a 24-hour promoted (That means they paid for it) Twitter campaign to illicit positive stories from suppliers. The campaign first used the hashtag #MeetTheFarmers. The intent of the campaign was to focus on their organic potato farmers and encourage people to think “Healthy” when they thought of McDonald's. (more…)
Corporate blogs are a little tricky. Building and keeping up with a blog that is branded and is repeatedly visited by your clients, prospects and referral sources, requires some thought, some planning and some real commitment. (more…)
