Facebook Pixel
Ep 114: Revolutionizing Brand Integrity With Generative AI

Ep 114: Revolutionizing Brand Integrity With Generative AI

Ep 114: Revolutionizing Brand Integrity With Generative AI

by Brad Friedman

Revolutionizing Brand Integrity With Generative AI

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Rob May look closely at the need for businesses of all sizes to protect their brand integrity and how Generative AI can help.

Rob May, the founder and CEO of Nova, is a leading figure in the field of generative AI and brand safety. With his extensive entrepreneurship and angel investing background, Rob brings a wealth of knowledge and expertise to the table.

His latest venture, Nova, is an early-stage startup that focuses on building powerful generative AI tools to safeguard brand integrity. With the introduction of their revolutionary products, BrandGuard and BrandGPT, Rob and his team are redefining how brands protect their content in the age of AI.

With BrandGuard, brands can ensure compliance with their guidelines and style rules by leveraging Nova's meticulously crafted models. Meanwhile, BrandGPT allows brands to interact with AI in a conversational manner, providing answers to content-related inquiries.

In this Episode:

  • Rob talks about teaching machines to understand brands and branding.
  • Rob says it's very important for brands to maintain their brand integrity across channels.
  • Rob talks hares the importance of making sure your email, blog posts, tweets, etc. meet your brand guidelines.
  • Rob talks about being mindful of copyright and trademark infractions.
  • Rob says small business owners should build a technology stack that includes a lot of generative AI tools the will help you convert.

Quotes from this Episode:
“In the future generative AI world, humans are going to be planners and strategists and not executors of marketing campaigns.” – Rob May
“Whether you're using generative AI or not, these cycles for cranking out content have gotten faster.” – Rob May
“You still want to keep your brand voice the same, even if you're going to use slightly different words for a 20 year old college female than you might use for a middle aged man in a different part of the country.” – Rob May
“The great thing about generative AI is that you are going to be given a set of tools that can make you look bigger than you are.” – Rob May
“And so the way to think about it is there's this barrier and everything inside the barrier ChatGPT does really well and everything outside the barrier, it doesn't do very well.” – Rob May

Resources:

Rob May:
LinkedIn: Rob May
X: BrandGuard
Instagram: BrandGuard
Website: BrandGuard

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50.

I want to introduce you to the IMPACTORS™ MASTERMIND where you can leverage the power of AI and community to drive sales, attract new clients and IMPACT the world. Visit IMPACTORS MASTERMIND today.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 075: Tips To Help Your Business Comply With Privacy Laws

Ep 075: Tips To Help Your Business Comply With Privacy Laws

Ep 075: Tips To Help Your Business Comply With Privacy Laws

by Brad Friedman

Tips To Help Your Business Comply With Privacy Laws

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jodi Daniels as they chat about the importance of businesses being in compliance with privacy laws to help build trust with their customers or clients.

Jodi Daniels, founder & CEO of Red Clover Advisors, national keynote speaker, co-host of She Said Privacy/He Said Security podcast, and co-author of Data Reimagined: Building Trust One Data Byte At A Time, knows just how important trust is when it comes to building a business and growing a brand.

As founder & CEO of Red Clover Advisors, Jodi works hand-in-hand with businesses, creating customized and affordable privacy programs to help them build trust with their customers. As a dedicated privacy consultant, Jodi designs custom compliance programs to fit the size and diversity of each business. These programs include balancing customer data collection and use, GDPR and US privacy law compliance, operationalizing privacy, digital governance, online data strategy, and much more.

Jodi understands the many facets of building and managing a business, and she knows how challenging it can be to keep up with the ever-changing regulations around compliance (after all, you don’t know what you don’t know…). Jodi breaks down privacy laws and each company’s specific obligations into simple, easy-to-understand terms. It is her passion to help businesses foster strong customer relationships that are based on trust, while also privacy-friendly and compliant with privacy laws.

In this Episode:

  • Jodi talks about the need for business owners to make certain they are in compliance with privacy laws in the country and locale they live in.
  • Jodi talks about compliance with privacy laws is good for business because it helps build trust.
  • Jodi talks about the basics of privacy is telling people what you're doing with the data your collecting.
  • Jodi talks about the modern version of these laws is to get companies to think first about the customer, not about the company.
  • Jodi also talks about to quickly tell if a company has a good privacy program.

Quotes from this Episode:
“99% of people surveyed feel it's important for companies to have a strong privacy presence online.” – Jodi Daniels
“What it boils down to is all business owners need to think about the data that they have. What data do they collect? How do they use it? Where do they store it? And who do they share it with?.” – Jodi Daniels
“If companies begin to just understand those four questions, the data collected, used, stored and shared. They'll be on a really great foundation for all of the different privacy pieces.” – Jodi Daniels
“Not all cookies are created equal. There's different best practices for way those cookie banners should be set up.” – Jodi Daniels
“You should probably make friends with a privacy professional. Whether that be a lawyer that you have that is well versed on privacy.” – Jodi Daniels

Resources:

Jodi Daniels:
LinkedIn: Jodi Daniels
Facebook: Red Clover Advisors
Twitter: Red Clover Advisors
Website: Red Clover Advisors
Jodi's Book: Data Reimagined: Building Trust One Data Byte At A Time

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Financial Advisors On LinkedIn Must Manage Their Compliant Messages

Financial Advisors on LinkedInFinancial advisors on LinkedIn must make certain their messages comply with Federal regulations. Most of us can go through our day without giving a second thought to the messages we receive and send on LinkedIn. We send birthday wishes, congratulate others on their recent promotion and share content we’ve created and content we’ve curated. Added to this mixture of messages we occasionally send something a bit more sales oriented. Maybe we’ve found a prospect in a LinkedIn Group and we want to tell them about our product, or the services we offer. No worries, that’s what LinkedIn is for, right? (more…)

Facebook Promotions For Financial Advisors (Beginners Version)

Facebook Like Button

Financial Advisors have found many ways to use Facebook while continuing to comply with regulations promulgated by the SEC and FINRA. One way for Financial Advisors to grow their prospect list and generate new clients is by running online promotions. The idea of running a Facebook promotion may not sit well at first, but it is achievable after receiving permission from your Compliance Officer. With just a quick understanding of how it works and some creativity, even the most novice social media user can create an engaging promotion. (more…)

The Institute For Enterprise Ethics – Heard Of It?

Daniel Sweeney is the Director of the Institute For Enterprise Ethics

The Institute for Enterprise Ethics at the Daniels College of Business was established to extend the College's resources in business ethics to the practitioner community of executives, officers and directors of commercial and social enterprises in the Denver metropolitan area. With its focus on enterprise Ethics and Compliance, Enterprise Leadership and Governance, and Enterprise Social Responsibility and Sustainability, the Institute's mission is to help executives, officers and directors keep their organizations at the forefront of enterprise ethics. Daniel Sweeney (pictured above) is the Director of the Institute For Enterprise Ethics. (more…)

Pin It on Pinterest