This week’s Guest Post about Infographic design was written by Delan Cooper, a content marketer and writer, who works for Beyond the Hedge digital design agency based in Sydney, supporting businesses and organisations communicate their ideas, products and services more effectively. (more…)
This week's Guest Post is written by Avinash Nair, a Digital Marketer at E2M, an agency in India where he is responsible for Content Marketing and Social Media Marketing services.
If you look at the social media fails of 2013, 2014 and 2015, you will see that most of the companies are riddled with the same problems as others. Even though, these problems can be easily handled, companies fail to deal with the situation. From US Airways infamous picture to Twitter’s unintentional tweet, we have seen a lot of mistakes in the past few years. In this article, we will discuss 3 common social media mistakes companies make. (more…)
Given that marketing has traditionally been outbound, one might wonder at the term inbound marketing and its current popularity. John Hall writes in this article from Forbes that “75 percent of marketers are allocating the same or an increased budget for inbound this year.” Although inbound marketing hasn’t surpassed traditional marketing initiatives in terms of popularity, it is definitely catching up in a very short period. One reason for this, was described back in 2013 by @bhalligan, HubSpot CEO, in a Huffington Post article, is that “people are sick of being marketed to and are quite clever at blocking it out.” (more…)
An inbound marketing strategy sometimes gets overlooked by smaller businesses that think they need to do more outbound marketing to capture their demographics. Yet, outbound marketing still uses too much of the cheerleader sales approach for promotion purposes. Nowadays, the overly adamant sales approach reminds most people of something resembling spam. Consumers prefer a more natural approach to marketing, including more personalization. (more…)
Marketing content has one overriding purpose: to get customers to start or continue on their sales journey to the point where they engage you or purchase your product. This could happen if your content results in a click for more information, a click to make a purchase or an appointment, asking for more information or subscribing to your email newsletter or blog. (more…)
