Ep 119: Unlocking The Power Of Livestreaming For Business Growth
Ep 119: Unlocking The Power Of Livestreaming For Business Growth
Unlocking The Power Of Livestreaming For Business Growth
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Ross Brand, as they discuss the importance of livestreaming and the many ways business owners can use it to help generate revenue.
Ross Brand is a live streaming video strategist, podcaster, author, speaker and the founder of Livestream Universe. As an on-air personality and consultant for industry brands such as StreamYard, BeLive, LiveU, and Wirecast, Ross helps grow audiences with compelling content and real-time interactivity.
He was named one of the “5 Live Video Experts to Follow” by Switcher Studio and the world's #1 livestreaming expert by Klout. Ross is the founder and author of the “100 Predictions” franchise, with his book series reaching #1 Amazon Best Seller status in six countries and winning 24 book awards. He’s been featured by Nasdaq TV, Forbes, and Psychology Today.
In this Episode:
- Ross reminisces about the days when you went live and everybody in your network was notified.
- Ross talks about the advantages of using live video when you are a small business.
- Ross suggests we take short clips from our livestreams for Reels and Shorts and TikTok, etc.
- Ross talks about a lot of ways to get mileage out of a show, even if people don't watch it.
- Ross also says we should broadcast on platforms where we already have an audience.
Quotes from this Episode:
“An hour of live streaming gives you an hour of content.” – Ross Brand
“If you're trying to get started, trying to build an audience, there's tremendous value in promoting on social both before and after the show.” – Ross Brand
“If you don't have an audience anywhere, or all things are equal I, I would say at this point, YouTube is probably your best bet because YouTube is so actively looking to make people watch video.” – Ross Brand
“The end result is not video metrics it's business metrics. Where are you converting? Where are you getting people into your email list, into your ecosystem?” – Ross Brand
“A show in which you have three viewers, but one buys a product is better for your business than a show in which you have 10,000 viewers and no one buys your product.” – Ross Brand
Resources:
Ross Brand:
LinkedIn: Ross Brand
Facebook: Livestream Universe
X: Ross Brand
X: Livestream Universe
Instagram: Ross Brand
Instagram: Livestream Universe
YouTube: Ross Brand
Website: Livestream Universe
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And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
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Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora
We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup
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Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen
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