Social Media Marketing And The B2B Buying Cycle
Social media marketing for small B2B businesses continues to increase, despite it still being a mystery to some B2B companies. With buyers wanting more personal communication, they probably feel like every B2B company is alike, especially when those companies continue to run their marketing as they have in the past. If you run your B2B business this way where every buyer gets treated like another number, then you need to revise things before your buyers head to your competitors. (more…)
