SEO Trends And Tactics To Stay Ahead In 2024

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Tanishq Goyal as they chat about SEO trends and tactics you need to know to increase traffic and grow your business in 2024.

Tanishq Goyal is the Chief Operating Officer (COO) at SamBlogs and an adept SEO consultant. She brings nearly five years of extensive experience to the digital marketing landscape. Renowned for her exceptional ability to manage multiple projects efficiently, Tanishq excels in navigating high-pressure environments and analyzing and solving problems with precision.

As a dedicated professional, she is committed to delivering invaluable service to clients of all sizes, accelerating the growth of their businesses. Whether partnering with small businesses, start-ups, challenger brands, or enterprises, Tanishq and her team prioritize cultivating business expansion. Her proficiency in project management, strategic prioritization, and problem-solving has positioned Tanishq as a key contributor to SamBlogs’ success and a respected figure in the SEO consulting field.

In this Episode:

• Tanishq talks about how important SEO is for small businesses to get traffic to their website.
• Tanishq discusses how Google has integrated AI into its search engine and how it's helping give answers to our queries.
• Tanishq says topical authority is a trend business owners should be aware of in 2024.
• Tanishq wants us to get quality backlinks to boost credibility.
• Tanishq also talks about the importance of user experience.

Quotes from this Episode:
“SEO is helping you gain more traffic so that a lot more people can come visit your website who are looking for that particular service that you're selling.” – Tanishq Goyal
“Topical authority means where you are the whole source of a topic. Like you have all the information about a particular topic.” – Tanishq Goyal
“It's really important to focus on the basics, make your basics really strong. So whatever Google has to throw for you, you can easily, you know, like recover from it or pass it on.” – Tanishq Goyal
“If your website is not running smoothly, if it is not mobile friendly, you will not rank.” – Tanishq Goyal
“You should know your audience first and what type of content they're looking for, what their intent is, and then you publish content.” – Tanishq Goyal

Resources:

Tanishq Goyal:
LinkedIn: SamBlogs
Facebook: SamBlogs
X: SamBlogs
Website: SamBlogs

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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