Navigating SEO And Analytics In An AI World

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jesse Ringer as they chat about search engine optimization (SEO) in the age of AI, Google GA4 and the pressure to create more content.

Jesse is the founder of Method and Metric, which launched in 2017. For over 10 years, he's helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations.

Jesse's passion for progression, creativity backed by data, and the democratization of tech have led him to build an agency focused on connecting data and people in an ethical and forward-thinking way. Jesse is a creative problem solver, marketer, and entrepreneur, known for building high-performing teams and delivering results.

In this Episode:

• Jesse talks about considering the human side of content and why we're actually trying to produce content.
• Jesse says the Google algorithm is trying to weed out AI generated content that doesn't have any real value.
• Jesse discusses the systems Google has in place to detect AI generated content.
• Jesse says the data we're getting from Google's GA4 is not reliable enough.
• Jesse also talks about the importance of a competitor audit and an analytics audit.

Quotes from this Episode:
“And there's a lot of crappy content out there now that has kind of infiltrated the top of the rankings.” – Jesse Ringer
“People are realizing that AI is a tool rather than a solution to, or a replacement to human work and ideas.” – Jesse Ringer
“Any content that you're producing with an AI system is going to be pretty average in general.” – Jesse Ringer
“The engagement, the actual human interactions going on your website. I'd say all of that stuff is hugely important to be checking and monitoring.” – Jesse Ringer
“SEO takes time. And if you're in a position where you need to just generate a lot of business quickly. SEO isn't the right game.” – Jesse Ringer

Resources:

Jesse Ringer:
LinkedIn: Jesse Ringer
LinkedIn: Method and Metric
YouTube: Method and Metric
Website: Method and Metric
Mention The Digital Slice Podcast for your Complimentary SEO Competitive Analysis

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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