The #1 Marketing Metric Business Owners Need To Track

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Katie Smith as they chat about the Customer Journey, marketing stagnation and the #1 marketing metric business owners need to track.

Katie Smith, known as the Queen of the Customer Journey, is a visionary marketer dedicated to transforming chaos and stagnation into strategic success. Her approach empowers businesses to connect with consumers, promote shared values, and be a force for good in today’s world.

Based in Livingston, Montana, Katie infuses her love for adventure and public lands into her work. With a background in environmental science and psychology, Katie’s unique journey from outdoor guiding to a Masters in Public Relations led her to found Wild Path Consulting, where she assists rebels and disruptors in bringing their business visions to life.

Dedicated to providing the best experience for the customer, Katie crafts tailored marketing strategies that align with company goals, foster strong teams, and drive sustainable growth.

In this Episode:

• Katie talks about mapping out the customer journey so businesses can develop meaningful content.
• Katie says we need to build trust and ease our prospect's fears.
• Katie discusses tactics to determine a prospect's needs.
• Katie talks about reviving stagnate marketing.
• Katie also says that many businesses could benefit from a CMO.

Quotes from this Episode:
“ It always starts with who our customers are. And not just the demographics, but really what's their motivation.” – Katie Smith
“ I think that's something that we've seen a big change with after COVID. People want to do more research on their own before they talk to somebody.” – Katie Smith
“ I think as a small business owner and being in that world and B2B, we have such an advantage because we're so close to our customers.” – Katie Smith
“ You need to know what is converting. What those conversion rates are and what's not converting so that you can change that.” – Katie Smith
“ I think it is incredibly important to build trust with people. And I think it comes from being honest.” – Katie Smith
“  AI is, it's sort of like a wild anima.” – Katie Smith

Resources:

Katie Smith:
LinkedIn: Katie Smith
Website: Wild Path Consulting

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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