Ep 106: Turning Your Thoughts Into Revenue Generating Words

by Brad Friedman

Turning Your Thoughts Into Revenue Generating Words

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Matt Banker, Founder and Lead Strategist at Benchmark Growth Marketing, dive deep into the concept of translating thoughts into words that generate revenue for accounting firms.

Matt is the founder and lead strategist at Benchmark Growth Marketing, a marketing agency specifically for B2B accounting firms. Matt started designing and building websites at a small agency, and he grew frustrated that there wasn’t a better way to create content for
a website. It didn’t make sense to ask the client to decide what the site should say. After all, they weren’t marketing experts. Super smart people often have the most trouble translating their thoughts into words that the rest of us can understand. This tendency carries through to business owners and how they try to market their companies.

Matt brings a ‘words first’ approach to marketing because his superpower is the ability to help business owners communicate more clearly. He works with executive teams and marketing teams to build alignment and buy-in so everyone is rowing in the same direction.

These days Matt focuses his efforts on serving a narrow niche: accounting firms. With a background in fine arts, he is the Yin to a number-cruncher’s Yang. He helps them build marketing engines that work to grow their firms.

In this Episode:

Matt talks about how his degree in Fine Arts (Installation Sculpture) transfer over to a career in marketing for accountants.
Matt thinks marketing and fine arts is like the same skillset, just moving in different directions.
Matt shares his insight into the benefits of niching down and marketing to a very narrow and defined niche.
Matt discusses the hard work necessary to drive qualified leads to your website and business.
Matt also discusses his thoughts on the need to have a marketing budget.

Quotes from this Episode:
“It seems like a lot of times you're trying to take like normal, banal things and kind of obscure it and make it more interesting.” – Matt Banker
“If you're a generalist firm, the thing is, you really need to focus on your local market.” – Matt Banker
“Don't send good traffic to a bad website.” – Matt Banker
“I think one of the big mistakes a lot of small businesses make is that they haven't actually built a marketing budget or a way to fund marketing in an ongoing way.” – Matt Banker
“Marketing isn't a light switch that you just flip on and off when you need the leads.” – Matt Banker
“I like to think marketing is it's like a hypothesis. Right? Like you're testing a theory.” – Matt Banker
“You have to be aware that when people are in the most pain, that's when they're most ready to spend money to hire you.” – Matt Banker

Resources:

Matt Banker
LinkedIn: Benchmark Growth Marketing
LinkedIn: Matt Banker
X: Matt Banker
Website: Benchmark Growth Marketing

Books we Discussed
Building A Story Brand
They Ask, You Answer

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

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https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
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Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
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Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 067: Double Your Revenue In 90 Days

by Brad Friedman | The Digital Slice

Ep 067: Double Your Revenue In 90 Days

by Brad Friedman

Double Your Revenue In 90 Days

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Simon Severino as they chat about how business owners go to market. How they enter a market. How to win a market. How to stay in the market. And how to enjoy crushing it in the market.

Simon Severino is the CEO of Strategy Sprints, Europe’s leading remote Growth Advisory. His global team of Certified Strategy Sprint coaches does only one thing: Double the revenue of businesses in 90 days. Simon teaches Growth Strategy in select business schools and hosts the Strategy Sprints podcast.

Simon is the author of “Strategy Sprints.” Simon helps business owners in SaaS and Services run their company more effectively which results in sales that soar. Trusted by Google, Roche, Consilience Ventures, Amgen, AbbVie. He created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon is a TEDx speaker, Contributor to Forbes and Entrepreneur Magazine, and a member of the SVBS Silicon Valley Blockchain Society.

In this Episode:

Simon talks about how they enter a market. How to win a market. How to stay in the market. And, how to enjoy crushing it in the market.
Simon talked about the first thing a business owner needs to think about when they are getting started.
Simon talked about the difference between sales and marketing.
Simon talked about the three different ways you can get paid.
Simon also talked about the five tools you need when starting a business.

Quotes from this Episode:
“it started as Simon passionate about helping people solve this one big problem. How do we enter a market? How do we crush it in the market? How do we win and how do we enjoy it so that we stay in the game rather than quitting or, you know, losing.” – Simon Severino
“So most people start too early with marketing. Because marketing is fun.” – Simon Severino
“First, you turn your costs from fixed costs into variable costs. When there is more work, you have more costs. When there is zero work, you have zero costs. That's very important.” – Simon Severino
“Now you have increased your profitability by a lot, and this brings the fun back into business because now you have cash flow that you can redeploy into, you know, trainings for your people. Whatever is fun. You have a retreat in Bali” – Simon Severino
“Now, many of your competitors, if you are a financial advisor, if you are an accountant, an accountancy agency, financial agency, professional services. One thing I can tell you because I am in that space every day. So next year 2023, many of your competitors will be insolvent. You can buy them. So prepare now your cash flow, your profitability, your systems” – Simon Severino

Resources:

Simon Severino

Facebook: Strategy Sprints
LinkedIn: Simon Severino
Twitter: Strategy Sprints
Instagram: Strategy Sprints
YouTube: Strategy Sprints
Podcast: Strategy Sprints
Website: Strategy Sprints
Mastermind: Mastermind
Book: Strategy Sprints

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Why Inbound Marketing Is Perfect For Professional Services Providers

by Brad Friedman | Inbound Marketing

In the professional world, there are two types of businesses and each markets in very different ways. Businesses with “Customers” always want more customers. Marketing is a way of life, whole departments are dedicated to it, and they do so with proud gusto.

Then there are businesses and individual professionals with “Clients.” This group includes doctors, lawyers, financial advisors, and other professions that focus on the skills of one or a small team of highly trained professionals. Businesses with clients will tend to have practices instead of shops or venues. Each year, they only take on a manageable number of new clients, and just want clients whose needs truly fit the services these businesses have to offer. And for this kind of business, marketing is often seen as ‘low' or too ‘salesy' for the refined and respectful reputation of your practice. (more…)

Professional Services Providers: Important Inbound Marketing Strategies

by Brad Friedman | Inbound Marketing

What do most doctors, lawyers, insurance brokers, and real estate agents all have in common? They are all professional services providers who generally have location-specific businesses. It is not uncommon for each of these professionals to receive 80 percent or more of their business from within a 25-mile radius of their office(s). Therefore, the most important inbound marketing strategy for professional services providers will build a very localized audience of potential clients. Don't you agree? (more…)

Inbound Marketing Tips For Financial Services Providers

by Brad Friedman | Inbound Marketing

Since the dawn of the internet, financial services providers have had to deal with strong competition from online services companies. Whether it is banking, insurance, investment, or other financial services, online companies have benefited from technology trends and consumer preferences. Online providers have taken a bite out of financial services companies. Consequently, many traditional companies are turning to inbound marketing to bring value to potential and existing customers. (more…)