Unlocking Podcasting Success: Strategies And Insights

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 129: Mastering Video Marketing To Engage, Inspire, And Convert

Ep 129: Mastering Video Marketing To Engage, Inspire, And Convert

by Brad Friedman

Mastering Video Marketing To Engage, Inspire, And Convert

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad and Mike Vannelli talk about the importance of including video in your digital marketing strategy for 2024.

Mike is the Creative Director with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. Mike has produced over 4000 video ads to date, for hundreds of clients, including McDonald's, Warner Bros, USAA, Costco, and more.

Mike is no stranger to the film and TV industry, having spent 10+ years in the business, where he has produced TV shows and music videos for big-name artists. Mike specializes in making sure each piece of content Envy Creative produces is unique and delivers the message the brand, product, or business is looking to convey to its target audience.

Mike helps clients increase sales by producing great content, which leads to more people watching their videos. Envy Creative offers all kinds of services, from explainer videos that focus on a product, brand, or company to national TV campaigns that increase a brand's awareness.

In this Episode:

Mike talks about making videos and ads for brands and products.
Mike says the optimal length of a video depends on the company and their audience.
Mike tells us video has the highest conversion rate of all mediums.
Mike talks about AI helping to automate their workflow.
Mike says we should still be writing blog posts. But, our posts should include video

Quotes from this Episode:
“Businesses should use video to get new customers, get new downloads, get new eyeballs on whatever they're selling.” – Mike Vannelli
“If you're selling something, usually the quicker you can get there the better. Especially in this day and age with TikTok and and Instagram Reels.” – Mike Vannelli
“Blog posts are going to be important with a relevant video attached.” – Mike Vannelli
“We can definitely tell when a script is written by AI and you know, or ChatGPT.” – Mike Vannelli

Resources:

Mike Vannelli:
LinkedIn: Envy Creative
LinkedIn: Mike Vannelli
Facebook: Envy Creative
X: Envy Creative
Instagram: Envy Creative
YouTube: Envy Creative
TikTok: Envy Creative
Website: Envy Creative

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 127: Unlocking The Secrets Of Collaborative AI In 2024

Ep 127: Unlocking The Secrets Of Collaborative AI In 2024

by Brad Friedman

Unlocking The Secrets Of Collaborative AI In 2024

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Kate Bradley Chernis as they chat about how Generative AI can finally help humans communicate and much more AI news and information.

Kate Bradley Chernis is the Founder & CEO of Lately.AI, which identifies the makeup of the highest possible performing social media messaging for your target audience and generates posts that contains that content in your unique voice.

Lately's proprietary language models are not a layer on top of ChatGPT (or anyone else), which means your data remains 100% private, you own your results and your results are free of those public datasets and all their bias. We also deliver this content through our own social media management and employee advocacy platform, the only one that was built throughout with AI, from the ground up (and not a trendy afterthought).

As a former rock ‘n' roll DJ, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.

In this Episode:

Kate talks about having to educate and re-educate people on AI.
Kate discusses the different things generative AI can be.
Kate says they are still selling against magic, because people have a huge misunderstanding of the definition of AI .
Kate talks about what it would take for AI to become human.
Kate also talks about what people thinks is the biggest value of Generative AI.

Quotes from this Episode:
“We are still kings of the animal kingdom.” – Kate Bradley Chernis
“So, it's still very much and if this, then this, scenario. It's automation, essentially” – Kate Bradley Chernis
“We're evolving as humans, thanks to technology. And this is a huge leap..” – Kate Bradley Chernis
“But if you can understand why people make those decisions, then you can market to them according to those needs.” – Kate Bradley Chernis
“And, and we started Lately in 2014, which was the year that Generative AI was born, by the way, you know, and It's been quite a ride.” – Kate Bradley Chernis

Resources:

Kate Bradley Chernis:
LinkedIn: Kate Bradley Chernis
LinkedIn: Lately
Facebook: Lately
X: Lately
X: Kate Bradley Chernis
TikTok: Lately
TikTok: Kate Bradley Chernis
Instagram: Lately
Instagram: Kate Bradley Chernis
YouTube: Lately
Website: Lately

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 119: Unlocking The Power Of Livestreaming For Business Growth

Ep 119: Unlocking The Power Of Livestreaming For Business Growth

by Brad Friedman

Unlocking The Power Of Livestreaming For Business Growth

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Ross Brand, as they discuss the importance of livestreaming and the many ways business owners can use it to help generate revenue.

Ross Brand is a live streaming video strategist, podcaster, author, speaker and the founder of Livestream Universe. As an on-air personality and consultant for industry brands such as StreamYard, BeLive, LiveU, and Wirecast, Ross helps grow audiences with compelling content and real-time interactivity.

He was named one of the “5 Live Video Experts to Follow” by Switcher Studio and the world's #1 livestreaming expert by Klout. Ross is the founder and author of the “100 Predictions” franchise, with his book series reaching #1 Amazon Best Seller status in six countries and winning 24 book awards. He’s been featured by Nasdaq TV, Forbes, and Psychology Today.

In this Episode:

Ross reminisces about the days when you went live and everybody in your network was notified.
Ross talks about the advantages of using live video when you are a small business.
Ross suggests we take short clips from our livestreams for Reels and Shorts and TikTok, etc.
Ross talks about a lot of ways to get mileage out of a show, even if people don't watch it.
Ross also says we should broadcast on platforms where we already have an audience.

Quotes from this Episode:
“An hour of live streaming gives you an hour of content.” – Ross Brand
“If you're trying to get started, trying to build an audience, there's tremendous value in promoting on social both before and after the show.” – Ross Brand
“If you don't have an audience anywhere, or all things are equal I, I would say at this point, YouTube is probably your best bet because YouTube is so actively looking to make people watch video.” – Ross Brand
“The end result is not video metrics it's business metrics. Where are you converting? Where are you getting people into your email list, into your ecosystem?” – Ross Brand
“A show in which you have three viewers, but one buys a product is better for your business than a show in which you have 10,000 viewers and no one buys your product.” – Ross Brand

Resources:

Ross Brand:
LinkedIn: Ross Brand
Facebook: Livestream Universe
X: Ross Brand
X: Livestream Universe
Instagram: Ross Brand
Instagram: Livestream Universe
YouTube: Ross Brand
Website: Livestream Universe

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 108: Message About Solving Problems Instead Of Promoting Services

Ep 108: Message About Solving Problems Instead Of Promoting Services

by Brad Friedman

Message About Solving Problems Instead Of Promoting Services

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Beth Trejo dive deep into the need to be human on social media, use AI responsibly, and more.

Beth Trejo is a trailblazing speaker, CEO, and founder of the global social-first digital agency, Chatterkick. Featured in USA Today, Yahoo, and Business Insiders as a Top 50 CEO for Women, Beth is also a recognized advocate for women in tech.

Recognized as one of Comparably’s Top 50 CEOs for Women and recipient of the Women Aware’s Women Helping Women award, Beth Trejo has not only championed women’s representation in the tech industry but also created a positive and supportive environment for working parents. Her company, Chatterkick, was acknowledged as the Best Place for Working Parents for two consecutive years, serving as a model for inclusivity and diversity with predominantly female staff.

Drawing on her extensive background as a National Speaker and podcast host, Beth Trejo has masterfully harnessed these mediums to share her learnings, foster her brand’s growth, and shape the conversation and direction in her industry.

In this Episode:

Beth talks about storytelling, using people's first names and building relationships.
Beth discusses how social media has gotten ugly.
Beth says it's really important for brands to differentiate from other businesses and have a clear point of view.
Beth let's us know that all the different social platforms can work for us in different ways t .
Beth also talks about how real photos of real people perform 10X better than stock photos.

Quotes from this Episode:
“But if you focus back on the people behind the logos and that there is someone on the other end I think it really helps to lead with empathy and understanding.” – Beth Trejo
“I think one thing that is really important for brands is really to establish some differentiation..” – Beth Trejo
“So I would encourage people to not to focus on the tactics and instead focus on the type of content and the way that you're speaking about the problems that you solve.” – Beth Trejo
“I think what people are really craving for in video marketing right now is the authenticity and a little bit of the messiness.” – Beth Trejo
“People forget that just a one sentence text only question actually still really performs because it's so different.” – Beth Trejo
“I think the AI tools are really great for getting something to 80%.” – Beth Trejo

Resources:

Beth Trejo:
LinkedIn: Beth Trejo
Facebook: Chatterkick
X: Chatterkick
Instagram: Chatterkick
TikTok: Chatterkick
YouTube: Chatterkick
Website: Chatterkick

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia