Multi-Channel Marketing: It's No Longer Optional

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we’ve seen in the direct to consumer market over the past 6 – 9 months and much more.

Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic growth and operational support to W Ventures portfolio companies.

In his role as EVP, Sam leads Warschawski’s award-winning Digital, Web & Analytics teams in the development, execution and optimization of integrated marketing campaigns and measurement strategies. Sam has established a data-driven culture throughout the agency while delivering exceptional bottom-line growth for clients through the fusion of innovative digital strategies with robust, multi-channel marketing campaigns.

In this Episode:

• Sam talks about the direct to consumer market having a bit of a reckoning.
• Sam says that over the past 6-9 months we've seen a lot of hard truths.
• Sam discusses why LTV acquisition is never a good idea.
• Sam talks about asking his clients to think more holistically about their marketing.
• Sam shares with us many of the fundamentals of digital marketing.

Quotes from this Episode:
“You have a lot of brands that were built on fakie financials, built on a expectation of lifetime value, modeling and advertising and marketing.” – Sam Tomlinson
“LTV based acquisition is never a good idea. It was never a good idea. It was just a convenient idea.” – Sam Tomlinson
“More people advertise on digital than ever before and more dollars are spent on digital than ever before.” – Sam Tomlinson
“It's not just about your digital acquisition channels. There's also plenty of offline acquisition channels, and a lot of them are undervalued.” – Sam Tomlinson
“Our job I think is to help brands figure out the most efficient, the most financially responsible way to achieve their goals.” – Sam Tomlinson
“Fundamentally marketing is about reaching the right person with the right message at the right time.” – Sam Tomlinson

Resources:

Sam Tomlinson:
LinkedIn: Sam Tomlinson
Threads: Sam Tomlinson
X: Sam Tomlinson
Website: Sam Tomlinson
Newsletter: The Digital Download

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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