Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing

by Brad Friedman

How Technology And Data Science Are Fundamentally Changing Digital Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Aaron Burnett as they chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more.

Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.

In this Episode:

Aaron talks about the workings of a performance-based marketing agency.
Aaron talks about the need to be making data-driven decisions when it comes to your content strategy.
Aaron talks about Getting your website to rank higher with a variety of different tactics.
Aaron talks about the importance of having historical data to rely on when making marketing decisions.
Aaron also talks about being a values led company and how he created that culture within the company.

Quotes from this Episode:
“It's also true that that anybody who's focused on some form of performance marketing needs historical data.” – Aaron Burnett
“Maybe we'll introduce LinkedIn in the, the, some of those mid-funnel touchpoints if we're, catering to a B2B audience.” – Aaron Burnett
“Restructure content in the right way, answer the right questions in the right way, that serves user intent, and you will move to the top of search results if you have the right authority.” – Aaron Burnett
“I think if you're doing the right thing and you're doing it in the right way at work, that there should be an element of, of joy and everything that we do at work.” – Aaron Burnett

Resources:

Aaron Burnett:
LinkedIn: Aaron Burnett
Twitter: Wheelhouse
Facebook: Wheelhouse
Website: Wheelhouse

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 068: Be A Nerd And Gather Your Business Data To Make Smart Decisions

by Brad Friedman | The Digital Slice

Ep 068: Be A Nerd And Gather Your Business Data To Make Smart Decisions

by Brad Friedman

Be A Nerd And Gather Your Business Data To Make Smart Decisions

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Brian Walker talk about making data-driven decisions. Not every business needs to be present on every social media platform or run every different type of ad. Business owners need to gather and analyze their data to make smart moves.

Brian leads the operations and strategy for a team of SEM, SEO and CRO experts providing digital tactics for SaaS and B2B clients. He comes from a background in using data, digital, and general nerdiness to help businesses get more from their marketing dollars.

In this Episode:

Brian talks about digital marketing and the importance of data.
Brian talked about digging in and looking at whatever data is available to try to determine how best to reach your prospects and customers.
Brian talked about building that map of the best customers.
Brian talked about preparing for the roll out of GA4 possibly next year.
Brian also talked about the need for business owners to test and diversify.

Quotes from this Episode:
“We can't undo what Apple does or something like that, but there are always other ways to look at things.” – Brian Walker
“For us, it's diving in first and saying, what can we glean with your analytics, with your, your CRM data, whatever it may be to try and determine the touch points that mattered most?” – Brian Walker
“There are always opportunities where we'll say yes, if the budget's healthy, let's see what's on paid search.” – Brian Walker
“ “We are a big team of a couple of dozen nerds, all of whom would rather see some raw data sets all day long, than anything else.” – Brian Walker
“Hopefully we made one new nerd out of someone out there. If we've done that then I've done my job.” -Brian Walker

Resources:

Brian Walker:

LinkedIn: Brian Walker
LinkedIn: StatWax
Facebook: StatWax
Instagram: StatWax
Website: StatWax Website

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 023: Busting Myths, Rumors And Stories In Social Media

by Brad Friedman | The Digital Slice

Ep 023: Busting Myths, Rumors And Stories In Social Media

by Brad Friedman

Busting Myths, Rumors And Stories In Social Media

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

How much should you believe about all the information that’s out there on social media? We aren’t talking about fake news, but more about what works and what doesn’t when it comes to social media marketing and what you can do as a business owner to enhance your strategy.

There are several gurus out there who may claim to have found the truth about which practices and strategies are effective, but you need to make sure the data they give out is indeed based on actual evidence and will work for your company.

Today’s episode is about busting the myths about social media using data gathering, testing, and research. At the end of the day, what you want is to be able to make business decisions that are data-driven and spot-on for growth.

Scott Ayres is a Content Scientist at Agorapulse and he is in charge of doing the research and the writing about the results of his research and hosting a podcast to discuss his findings. Scott is the host of Agorapulse’ Social Media Lab podcast and he’s out to bust the myths that abound social media.

He isn’t afraid to challenge the gurus and is continually soliciting the community for questions they want answered. Having managed different businesses and working with various companies in the last 15 years, you can count on Scott’s out-of-the-box thinking, creative prowess, and evidence-based research.

Scott is also the co-author of, “Facebook All-in-One for Dummies.”

In this Episode:

Scott’s role at Agorapulse doing research for the sake of the truth when it comes to social media
Where Scott gathers ideas to test, from conferences, blog posts, and various audiences
Social Media Lab’s LinkedIn hashtag experiment and how one hashtag increased the number of impressions on two separate LinkedIn accounts
How hashtags are about getting new followers
How your hashtags should be making sense for your brand
Scott’s experiments with Instagram specifically on where to place your hashtags
How Instagram has revised their hashtags algorithm to even the playing field
How to get 30 new Twitter followers using Twitter’s new paid promotion and Scott’s testing as to how it works
How to use Twitter’s paid promotion works best when you’re just starting out to get new followers
How quality is more important than quantity when it comes to Twitter followers
Scott’s follow and unfollow experiment on Twitter and Instagram and which strategy can work effectively for you
How to follow strategic hashtags that increase audience engagement
How to be smart about the hashtags you follow by making it well-targeted
The lowdown on Agorapulse as a social media management platform

Quotes From this Episode:
“If I’m getting 29% higher reach or impressions on my post just by adding one simple hashtag, I better go add hashtags more to my LinkedIn updates.” - Scott Ayres
“What the hashtag does is expose you to new people who are searching by that hashtag or following that hashtag.” - Scott Ayres
“Think of hashtags as that profusion, it’s that bait you’re throwing out trying to hook some people to come follow you and engage with your content.” - Scott Ayres
“It’s kinda what a hashtag is: it’s just your way of getting in front of new people who didn’t know who you were before” - Scott Ayres
“Sometimes, the problem with some of the bigger hashtags is too many people are posting it and so you’ll get lost in all the shuffle.” - Scott Ayres
“What’s funny with Instagram, even though it’s been around for awhile, it’s still that platform that a lot of business, especially small business, haven’t figured out enough.” - Scott Ayres
“If it doesn’t give you any advantage, why waste the time doing it?” - Scott Ayres
“We’re past that day, I hope, in social media where we are so worried about the number of followers. It’s more about the quality of followers.” - Scott Ayres
“I love that Twitter has gotten a little bit smarter now and they’ve kicked out a lot of the bad users, fake accounts.” - Scott Ayres
“The worst hashtag for us has been, in social media, has been #socialmedia. That hashtag on Instagram is the worst for us to follow people on.” - Scott Ayres
“Targeted hashtags are the key.” - Scott Ayres

Resources:

Scott Ayres
Twitter: @ScottAyres
Facebook: @scottwayres
LinkedIn: @scottwayneayres
Websites: agorapulse.com
Social Media Lab: Social Media Lab

Book: Facebook All-in-One For Dummies

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.