Ep 118: Data Empowers Decision Making In Business
Ep 118: Data Empowers Decision Making In Business
Data Empowers Decision Making In Business
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad and JJ Reynolds as they chat about the importance of business owners gathering data so they can make informed decisions about growing their business.
JJ Reynolds is a seasoned digital marketing professional who has helped numerous companies optimize their marketing data and make data-driven decisions to improve their marketing results. With over a decade of experience in digital marketing and managing large ad budgets, JJ has honed his skills in using tools like Google Analytics, Looker Studio, and Google Tag Manager to eliminate guesswork and capitalize on small improvements in online marketing strategies.
JJ is also passionate about educating agencies and consultants on structured data usage. He believes that what most digital businesses need is someone to provide reliable, consistent data to take action and make informed decisions.
In this Episode:
- JJ talks about the need to gather data, and then use the data to make decisions.
- JJ how he's built a measurement department for your business.
- JJ tells us, as business owners, what data we need to be concerned about, and why.
- JJ talks about gathering data and then breaking it down to something meaningful and easy to understand.
- JJ also talks about what really is a conversion.
Quotes from this Episode:
“First thing is, yeah. Ask better questions that you can take an action on.” – JJ Reynolds
“Try and look at how many people saw the thing, engage with the thing and how many people did the thing.” – JJ Reynolds
“And then you're trying to overlap those and say, where's the intention and the outcome overlapped.” – JJ Reynolds
“The worst thing that can happen is to have outcomes that weren't intended and have no idea how it happened.” – JJ Reynolds
“I'm like Ryan Reynolds ugly best friend.” – JJ Reynolds
Resources:
JJ Reynolds:
LinkedIn: JJ Reynolds
LinkedIn: Vision Labs
YouTube: Vision Labs
Website: Vision Labs
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“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
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