Banking And Digital Marketing
Competition among banks is as intense as ever. Banking is especially prone to de-personalization. Digital marketing is a means for banks to develop a more personalized, humanized look and feel. (more…)
How Digital Marketing Is Used In The Banking Industry
The banking industry is no different than any other industry. Whether you're a credit union, a bank, an investment firm, or any other small financial business, you have to consider how to benefit from digital marketing. Understanding inbound marketing can ensure that you're getting the market saturation that you need. (more…)
Digital Marketing And Banking: Stand Out And Link With Customers
Digital marketing and banking may seem like a natural combination in today's inbound and social media marketing world, yet it doesn't always happen. You still see many banks preferring to market on television, or through snail mail. While it's a given you'll see national corporate banks advertise on TV and in print, independent banks can't always afford those large markets. You're maybe in that situation now with your own bank where you realize digital marketing is the best path. Nevertheless, you may not fully understand how to approach prospective customers through inbound marketing or social media. (more…)
