Marketing Is A Participation Sport

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Brooke Chapman as they chat about everything the owner of a small business needs to know about marketing. Well, that might be a tiny bit of an overstatement, but they do cover a lot of ground as Brooke drops value bomb after value bomb.

Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and not-for-profit sectors. She is skilled in marketing strategy and business growth, customer experience, brand development, and team development & optimization.

Brooke started her career as a television journalist before moving into corporate communications and public relations roles, advising leading brands across the mining, travel, property, recruitment, and non profit sectors.

Brooke’s expertise lies in working with boards and business owners, transforming underperforming marketing functions by transitioning organizations out of tactical lead generation and into a strategic marketing methodology aligned with broader business goals.

In this Episode:

• Brooke talks about small business owners not having access to corporate level marketing strategies, which prompted her and two colleagues to come together and create a marketing framework specifically designed for SMBs.
• Brooke talked about her 9Boxes framework for developing marketing strategies.
• Brooke talked about working with leadership to build their strategic capabilities.
• Brooke talked about business owners having a business plan but no marketing strategy, so there's a lot of waste.
• Brooke also talked about the importance of sales and marketing teams working together instead of in silos.

Quotes from this Episode:
“What I saw was that, SMBs, who make up the vast majority of the business landscape all over the world, don't have access to that corporate level thinking and that corporate level strategy, which is where so many things can go wrong when it comes to the way that they approach marketing, without a strategic foundation.” – Brooke Chapman
“They've got a business plan. But then it falls apart when it comes to marketing strategy, they just jump straight into tactics. And when you don't have those strategic foundations, that's where it can get a little bit messy with your marketing and there can be a lot of waste.” – Brooke Chapman
“We think that marketing, good marketing is, there are no silver bullets. They just don't exist. It's about doing a collection of the right things really well over a long period of time.” – Brooke Chapman
“Think about the influencers in your market. Who do you need to develop relationships with so they can refer your business to the customers that you want?” – Brooke Chapman

Resources:

Brooke Chapman:
LinkedIn: 9Boxes
LinkedIn: Brooke Chapman
LinkedIn: ThreeBy3
Website: ThreeBy3

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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