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Ep 016: Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

Ep 016: Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

Ep 016: Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

by Brad Friedman

Use Livestreaming To Increase Your Authority, Credibility And Top-Of-Mind Awareness

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Is going out of your way to connect with people via a livestreaming broadcast worth it? Remember, the camera will be on you the whole time and you have to talk to your audience like you are very confident and comfortable about it.

Livestreaming can be very beneficial for your business when done right. Definitely, starting out can be challenging, even a bit intimidating. You could feel frightened about committing mistakes, not knowing what to say, or how to do your introduction.

The good news is there is a way to resolve these issues, get past the barriers, and share yourself and your business with the world. Discover the exciting world of livestreaming in this Episode 016 of The Digital Slice Podcast and find out how you can leverage livestreaming to grow your business.

Jennifer Quinn, better known as JennyQ, is a livestreaming expert who is recognized internationally and has rocked Facebook Live for years. She became a pioneer in livestreaming, tackled the barriers of entry, and went on to teach professionals to succeed in the same way. She has shared with them how the livestreaming experience enhances credibility, authority, and top-of-mind awareness.

To date, Jenny has done more than 450 live interviews using various angles including on-air talent and professional big brand production. She is also a speaker, show host, live video mastery coach, and author of the book, “Leverage Livestreaming to Build Your Brand”, which debuted as Amazon’s #1 Best Seller in Podcasts and Webcasts.

In this Episode:

  • How JennyQ got into livestreaming in 2015 starting with Periscope
  • How JennyQ was introduced to Twitter in 2008 and was awed at how it connected people
  • How livestreaming builds credibility using the right messaging and livestream structure
  • The common challenge of doing the intro and outro and how to deal with it
  • How to start out by giving or sharing street-level information on your videos
  • Recommended technology and tools to use for live streaming
  • JennyQ’s L.A.V.S which stands for lighting, audio, video, and stability as live streaming basic essentials
  • The importance of your business and personal profile as it reflects your brand and credibility
  • How live streaming generates top-of-mind awareness
  • How to build trust with your audience by committing to and being consistent with a live video schedule that’s doable for you
  • How JennyQ’s book, Leverage Livestreaming to Build Your Brand, is helping a lot of people
  • How to pick the best platform for your live stream based on audience and engagement
  • The pros and cons to live videos versus pre-recorded or edited videos

Quotes From this Episode:
“Once they get into what they know, then they’re home free. They could talk about it all day long.” - Jennifer Quinn
“Don’t tell everything you know. Just let’s chunk it down and get three bullets about one specific topic.” - Jennifer Quinn
“We really have to work the most on the intro and the outro because that’s where people stumble the most.” - Jennifer Quinn
“The user, the viewer really just wants to know the basic information and how to implement it.” - Jennifer Quinn
“The learning curve, generally speaking, is not really comfortable ‘cause you’re stepping out of your comfort zone.” - Jennifer Quinn
“Anyone can go live at any time without anything other than their phone.” - Jennifer Quinn
“Now, the consumer is more savvy and less patient so you only have 5 to 7 seconds to demonstrate your authority and credibility.” - Jennifer Quinn
“You got to do video in one form or another.” - Jennifer Quinn
“Don’t try to livestream from everywhere when you’re starting out.” - Jennifer Quinn

Resources:

Jennifer Quinn
Twitter: @JennyQ
Facebook: @JennyQ411
LinkedIn: @JennyQ411
Instagram: @JennyQ411
Facebook Group: Go Live Community
Website:
jennyqlive.com
Book: Leverage Livestreaming to Build Your Brand

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

[PODCAST] Your Chatbot Marketing Strategy Is Different From Your Traditional Marketing Strategy

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There are many ways you can sell your product or service and different tools you can use to implement your chosen strategy. The traditional route often involves being openly assertive, pushy, and literally be able to get your messaging right in front of your audience’s eyes. Now, this may sound easy for some people but this strategy doesn't work for everyone. There's a new way of connecting to customers and clients, and Rj Redden tells us all about it in this episode of The Digital Slice Podcast. (more…)

[PODCAST] Don’t Just Sit There! Develop A Digital Marketing Strategy

[PODCAST] Don’t Just Sit There! Develop A Digital Marketing Strategy

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Ep 015: IGTV – The Ins And Outs

Ep 015: IGTV – The Ins And Outs

Ep 015: IGTV – The Ins And Outs

by Brad Friedman

IGTV - The Ins And Outs

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Instagram recently launched IGTV allowing users to upload short and long-form videos. Certainly, this is another tool business’ can use in different ways to grow an audience and make a real impact.

With more than a billion active Instagram users each month, IGTV is something you should not miss if you want to attract new customers and keep them engaged. The thing about IGTV is that it’s mobile-centric and the videos are vertical. IGTV videos stay permanently on your channel and can re-purposed to your other social media accounts for maximum impact.

Professor Nez is not your ordinary professor. For 28 years, he has mastered his craft - teaching and educating at the highest levels. He has practiced what he’s taught.

His passion is in inspiring and serving others as a professor, an executive career coach, digital brand coach, and life coach. He coaches and consults individuals as well as teams in companies and organizations to help them discover their identity and share their story.

Professor Nez is a professional speaker and a passionate storyteller. He is the author of 7 books about emotional intelligence, communication, and critical thinking.

A huge believer in live video streaming platforms, he is an early adopter of YouTube Live, Twitter Live, Facebook Live, Instagram Live, LinkedIn Video and now, IGTV.

In this Episode:

  • How to use IGTV for branding and content creation for businesses
  • How to leverage different video formats to increase your digital presence through Instagram’s 1 billion monthly active users
  • How your success on a platform is dependent on your strategy and implementation as a creator
  • How IGTV supports portrait mode vertical video
  • How you can keep your uploaded videos on your IGTV channel permanently
  • How to repurpose IGTV content on Facebook, Twitter, LinkedIn or on your website
  • How different platforms serve different audiences and should be used depending on your business needs
  • How to start with a video about your company for your first IGTV upload
  • The ideal time span for your videos
  • How behind the scenes and stories have more impact
  • How to show your vulnerability as a surefire way to engage your audience and in humanizing your brand
  • How to make a compelling IGTV video series
  • Professor Nez is re-launching Beyond the Box Academy, an online university for branding, communication, and social media marketing

Quotes From this Episode:
“IGTV, I like to call it. It’s the atomic bomb that dropped on the world of social media.” - Professor Nez
“Video is the predominant form of communication in the 21st century.” - Professor Nez
“You have to respect the platforms. These platforms that you’re creating on, the platforms that you’re communicating your message, your brand, your vision; if you don’t acclimate to the platform, you’re losing.” - Professor Nez
“Instagram’s notorious for this. I mean, they’re constantly innovating, restructuring their designs and their features.” - Professor Nez
“If you’re a business, if you are small or big, if you’re a creator and you don’t understand the power of LinkedIn, I truly feel like you’re missing out.” - Professor Nez
“I can’t think of a platform that’s doing more innovative, more beautiful things for creators, businesses big and small alike than Instagram right now.” - Professor Nez
“I think you need to start creating more vertical video content and just get used to it.” - Professor Nez
“If you don’t have anything to say, I don’t know what you’re doing in business. You gotta have something to say.” - Professor Nez
“Our vulnerability is literally our bridge to our audience.” - Professor Nez
“Tell a vivid, compelling, riveting story.” - Professor Nez
“You are only limited by your own creativity.” - Professor Nez

Resources:

Professor Nez
Twitter: @professornez
Facebook: @ProfessorNez
LinkedIn: @ProfessorNez
Websites:
professornez.com
Professor Nez Consulting
Books: Amazon Author Page

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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