The Dynamic Duo: Inbound Marketing And SEO Copywriting

Inbound Marketing and SEO are a match made in web marketing heaven. They are symbiotic, meaning they help each other when used at the same time, and both are amazingly useful techniques for driving curious potential customers to your website. Both must be uniquely targeted for your ideal audience and both must anticipate what your customers will search for and want to read about. In essence, the same research that reveals which SEO keywords to focus on also provides you with topics on which to write your inbound marketing content. The content, in turn, should be SEO optimized to contain the targeted keywords, which it can do relevantly and interestingly because that's what you're writing about in the first place! Watch your readership and conversions grow when you employ these tactics. (more…)

5 St. Patrick’s Day Digital Marketing Tips

by Brad Friedman | Digital Marketing

St. Patrick's Day is one of several holidays (including Valentine's Day and Halloween) that has gotten a lot bigger in recent years. Aside from parades, people are going out, dressing up, holding their own theme parties, and even buying each other gifts. It's also expanded beyond the original theme of a strictly Irish or religious holiday. It's now a day people use as an excuse to socialize and have a good time. St. Patrick's Day also presents your business with many marketing opportunities. With so many people looking for ways to celebrate, there's no reason why you can't turn this into a profitable day for your business. (more…)

Ep 007: The Potential Principle

by Brad Friedman | The Digital Slice

Ep 007: The Potential Principle

by Brad Friedman

The Potential Principle

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In life and in business, there’s always something more to explore and do. This is despite other people thinking you may already have achieved so much in your field. Surprisingly, deep inside of you is an insatiable hunger to discover more, start from scratch, and climb your way up again. There is just so much potential waiting to be unleashed, recognized, and utilized. So how would you like to explore that potential of yours to its optimum level today?

Mark Sanborn is all about leadership development and making leaders out of seemingly ordinary and average individuals. Internationally, he inspires his audiences as an authority in business and change leadership. He is certified by the National Speakers Association as a Speaking Professional. He is president of an idea studio called Sanborn & Associates, Inc. aimed at the development of leaders. He has worked with big name clients like FedEx, Hewlett Packard, ESPN, IBM, and John Deere to name a few. Mark is also a celebrated bestselling author of many books and has been recognized by USA Today, Wall Street Journal, and New York Times. He has a new book entitled, The Potential Principle, which delves into the where and the how you can reach your full potential.

In this Episode:

How the book, The Potential Principle, came to fruition
How to re-focus, do things differently, stop or start doing something, when you have a change of plans or goals
How to maximize the use of company expertise and time resources to reach your goals
How to be better than your best as an individual and as a company using a specific plan
The Potential Principle on where to get better and how to get better
The Potential Matrix and focusing on people’s inner world of values, thought processes, and purpose to help them become better
The Fred Factor and why it’s better to strive to be interested more than to be interesting
How to stay innovative and relevant in this constantly changing world
How to use disruption to effect positive change in business, relationships, etc.
Who the book, The Potential Principle, is really for and why get it for yourself

Quotes From this Episode:
“If you keep doing what you’ve always done, you won’t change.” - Mark Sanborn
“If you don’t refocus, you’ll repeat.” - Mark Sanborn
“How you devote your time and expertise creates the results you get.” - Mark Sanborn
“If you change what you do every day, you will change what you achieve and ultimately, you will change who you become.” - Mark Sanborn
“We all know how good we’ve become but none of us know how good we could be.” - Mark Sanborn
“If you can’t adjust and adapt that truth to new technologies and opportunities and cultural changes, then you lose your relevance.” - Mark Sanborn
“If you are able to prove value for free then people will be more likely to want to pay you to do business with you.” - Mark Sanborn

Resources:

Mark Sanborn
Twitter: @Mark_Sanborn
Facebook: https://www.facebook.com/marksanbornspeaker/
LinkedIn: https://www.linkedin.com/in/marksanborn/
Youtube: https://www.youtube.com/user/markhsanborn/
Website: https://marksanborn.com/
Blog: https://marksanborn.com/blog/

Potential Principle
The Potential Principle
The Map of Your Potential

The Fred Factor
The Fred Factor

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Social Business Enablement: My Interview With Lauren Friedman [Podcast]

by Brad Friedman | Digital Marketing, Social Media

Social media’s impact on the world can’t be denied. It was created about 20 years ago, when the first recognizable social media site Six Degrees was launched, but social media now practically dictates the lives of many of us. We get our news from it, stay connected with our friends through it, meet new people on it, entertain ourselves with it and use it to make the best choices, from where to eat and watch a movie, to where to go on vacation or shop. (more…)

Ep 006: Discover Who You Are With Online Video

by Brad Friedman | The Digital Slice

Ep 006: Discover Who You Are With Online Video

by Brad Friedman

Discover Who You Are With Online Video

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

The classroom, as a learning environment, can teach you a lot given the right guidance from your instructor. What is key is not how much your teacher knows but how much he encourages open communication by leveling the playing field between teacher and student as well as allowing opportunities for self-discovery.

In the business world, the same open communication is the key to fostering engagement with customers. While written content is considered a staple, live video as an interactive medium of communication is emerging as the platform of choice if you are looking to move your business to a higher level. Incorporating essential classroom strategies and humanness with how you do business can prove to be very effective.

Professor Nez is not your average teacher. He has a powerful teaching-learning approach where he is not the center of ultimate knowledge but significantly the facilitator who sets the stage for experiential learning. He is a career coach, author, and Writing and Communications professor at Chapman University. He is a strong advocate of storytelling as evident is his speaking engagements nationwide and his live video presence. He works with various brands and businesses to implement effective social media strategies.

In this Episode:

How unique Professor Nez’s teaching approach is compared to others
The power of humanness, making mistakes, and how it encourages critical thinking
How the future of communication is shifting to live video
The importance of self-discovery and sharing your story
How Professor Nez is bringing the classroom into the live video realm while doing what he loves most
How humans tend to suffer from a so-called “permanent temporary” amnesia and how they can be reminded of life’s truths
How to incorporate humanness in this digital era
How to maximize the use of LinkedIn for lead generation and sales navigation

Quotes From this Episode:
“It’s the rare business or individual or whatever who’s doing live streaming and making money just from their show.” - Professor Nez
“I don’t go in there thinking I know everything about everything.” - Professor Nez
“I always make the environment very, very safe and open for clear, concise, thoughtful discussion and expression of your thoughts and opinions.” - Professor Nez
“I listen to my students.” - Professor Nez
“Real true learning takes place when it’s experiential not intellectual” - Professor Nez
“Video is the predominant form of communication of the 21st century.” - Professor Nez
“Live video is just a beautiful way to share your story.” - Professor Nez
“Once you know who you are, you save yourself a lot of misunderstanding and suffering.” - Professor Nez
“There’s two things that can never co-exist: stress and gratitude. When you’re grateful, you’re not stressed out. When you’re stressed out, you’re not grateful.” - Professor Nez
“If you’re real, you’re gonna win.” - Professor Nez

Resources:

Professor Nez
Twitter: @professornez
LinkedIn: https://www.linkedin.com/in/professornez/
Facebook: https://www.facebook.com/professornez/
Ross & Nez: The Livestream Experience (Audio):
https://itunes.apple.com/us/podcast/ross-nez-the-livestream-experience-audio/id1314054414
Website: https://www.professornez.com
Book by Professor Nez: An Incident of Renewed Faith

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