NFTs Can Help Your Business Reach New Customers And Grow Your Brand

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 084: Which Celebrity Is The Tone Of Voice Of Your Brand?

Ep 084: Which Celebrity Is The Tone Of Voice Of Your Brand?

by Brad Friedman

Which Celebrity Is The Tone Of Voice Of Your Brand?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Stacy Willis as they chat about developing content strategies for businesses that generate organic search traffic to the company website and more.

Stacy Willis is the VP of Marketing at Playwire as well as an Independent Marketing Executive. She has spent the past decade in marketing roles, primarily in the agency space or as a consultant. Stacy’s experience has allowed her to build a repeatable process for executing content strategies, which has proven successful across various industries. Stacy has a track record of real-world results and has been invaluable to the companies that she has supported throughout her career as a self-proclaimed “do-er.”

In this Episode:

Stacy talks about content that is meant specifically to generate organic search traffic to your site.
Stacy talks about the importance of having a consistent voice, tone, and message across every medium.
Stacy talks about the sales funnel being a lot more convoluted map than the one we like to pretend exists as marketers.
Stacy talks about the importance of taking that deep diveinto understanding what your audience is trying to learn about the problem you solve.
Stacy also talks about developing a systematic approach to building topic clusters.

Quotes from this Episode:
“Oh, well, content is everything. Words that come out of your mouth is content. Video. Written word.” – Stacy Willis
“And so what's really important is taking a step back from that and saying, how does my customer talk about this pain point?” – Stacy Willis
“Topic cluster strategies are well known throughout the industry and they are by far the best way to rank organically.” – Stacy Willis
“Usually the most helpful thing for a writer is identifying a celebrity that is the closest to the tone of voice and personality of your brand.” – Stacy Willis
“Do you have any rankings? What's your current traffic look like? Because that's gonna hugely affect how fast things can move and change.” – Stacy Willis

Resources:

Stacy Willis:
LinkedIn: Stacy Willis
LinkedIn: Playwire
Facebook: Playwire
Instagram: Playwire
Website: Stacy Willis
Website: Playwire

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 083: The Paid Media Playbook: Strategies From An Expert In The Trenches

Ep 083: The Paid Media Playbook: Strategies From An Expert In The Trenches

by Brad Friedman

The Paid Media Playbook: Strategies From An Expert In The Trenches

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mary Ann Pruitt as they chat about negotiating, purchasing, and monitoring your company's paid media spend.

Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things
media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.

In this Episode:

Mary Ann talks about starting her marketing career in graphic design before discovering her love of economics, numbers and data.
Mary Ann talks about the importance of determining who your audience is and then, how best to reach them.
Mary Ann talks about how older audiences jump on social media like nothing else during the pandemic.
Mary Ann talks about the importance of testing your ad campaigns and being patient.
Mary Ann also talks about the need to find a partner that is a direct seat on a DSP for your programmatic advertising.

Quotes from this Episode: 13:33
“Data tells us a story if we're willing to read that story.” – Mary Ann Pruitt
“Anytime you are trying to reach your audience and you are paying to reach your audience, that is media buying. But the first thing that you have to start with is who is my audience?” – Mary Ann Pruitt
“For the first time in American history, we have five generations with spending power and spending capabilities. That means that we need to target our audiences. And we have more capabilities to be able to target audiences ever before. But we're definitely leaving money on the table when we're not targeting correctly.” – Mary Ann Pruitt
“It's like making a turkey that you just put in the oven for an hour and then you decide to eat and pull it out of the oven.” – Mary Ann Pruitt
“Remember, niches make riches.” – Mary Ann Pruitt

Resources:

Mary Ann Pruitt:
LinkedIn: Mary Ann Pruitt
Facebook: Mosaic Media
Twitter: Mosaic Media
Website: Mosaic Media

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing

Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing

by Brad Friedman

How Technology And Data Science Are Fundamentally Changing Digital Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Aaron Burnett as they chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more.

Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.

In this Episode:

Aaron talks about the workings of a performance-based marketing agency.
Aaron talks about the need to be making data-driven decisions when it comes to your content strategy.
Aaron talks about Getting your website to rank higher with a variety of different tactics.
Aaron talks about the importance of having historical data to rely on when making marketing decisions.
Aaron also talks about being a values led company and how he created that culture within the company.

Quotes from this Episode:
“It's also true that that anybody who's focused on some form of performance marketing needs historical data.” – Aaron Burnett
“Maybe we'll introduce LinkedIn in the, the, some of those mid-funnel touchpoints if we're, catering to a B2B audience.” – Aaron Burnett
“Restructure content in the right way, answer the right questions in the right way, that serves user intent, and you will move to the top of search results if you have the right authority.” – Aaron Burnett
“I think if you're doing the right thing and you're doing it in the right way at work, that there should be an element of, of joy and everything that we do at work.” – Aaron Burnett

Resources:

Aaron Burnett:
LinkedIn: Aaron Burnett
Twitter: Wheelhouse
Facebook: Wheelhouse
Website: Wheelhouse

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 081: We Rely On Demographics and Psychographics. But, Valuegraphics?

Ep 081: We Rely On Demographics and Psychographics. But, Valuegraphics?

by Brad Friedman

We Rely On Demographics and Psychographics. But, Valuegraphics?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and David Allison as they chat about Valuegraphics, David's project to map and measure the core human values of everyone on Earth.

David Allison is a consumer behavior expert, an advisor to global brands, and a leading advocate for discarding demographic stereotypes. He founded the Valuegraphics Database to help organizations create exponentially better customer engagement and point the way to a less divided world.

His work makes it possible, for the first time in history, to identify the shared values of any group of people. He shows organizations as wide-ranging as the United Nations, Wall Street hedge funds, and global consumer brands how to harness the enormous passion and power those shared human values will unleash.

In this Episode:

David talks about his project to map and measure the core human values of everyone on Earth.
David talks about the challenge of brands solely relying on demographics when trying to impact their audience.
David talks about the fact that all the data brands collect come from exactly the same place.
David talks about the prefrontal cortex in your brain being the CEO of your life.
David also talks about the fact that values are driving everything on earth.

Quotes from this Episode:
“So, you know, it's time for demographics and psychographics to move over, make room on the bench, cuz now there's Valuegraphics.” – David Allison
“Millennials like avocado toast. Boomers suck at technology. Women are irrational. Men are, you know, and so on, and so on, and so on.” – David Allison
“You gotta put a fence around 'em because the fact of the matter is that not all products are meant for all demographics.” – David Allison
“We wake up in the morning, the first thing we do, every decision we make all day long as human beings is driven by our values.” – David Allison
“You know, COVID made us sit at home and think about what's important. And now we're reacting to the world in a more obvious way than we ever have before based on our values.” – David Allison
“So there's only 56 values. There's the first thing we found. There's only 56 things that are important enough to enough people that it, that they drive how we live our lives.” – David Allison

Resources:

David Allison:
LinkedIn: David Allison
LinkedIn: The Valuegraphics Research Company
Website: The Valuegraphics Research Company

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia