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Ep 053: Being A Thrifty Marketer

Ep 053: Being A Thrifty Marketer

by | The Digital Slice

Ep 053: Being A Thrifty Marketer

by Brad Friedman

Being A Thrifty Marketer

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Vivek Nair as they chat about what it means to be a Thrifty Marketer.

Vivek is an experienced marketing executive with a proven track record of setting up successful marketing teams and running programs on tight budgets. After starting his career as a business development executive in 2005, He pivoted and became a marketer in 2006. Vivek says his career can be summed up by the phrase - From Accidental Marketer to Thrifty Marketer.

Vivek has always associated himself with brands that never had those fat pockets. Having tight budgets and thin teams always force you to devise smart strategies and tactics for maximum impact. That’s how he evolved into The Thrifty Marketer.

Vivek has his own podcast and is a proficient writer on his blog which you can find at thriftymarketer.com. He also has contributed to Thrive Global and Business2Community.

In this Episode:

  • Vivek shares his marketing journey.
  • Vivek talks about how small businesses can be Thrifty Marketers.
  • Vivek discusses what it's like to be a marketer in India and some of the challenges of working with small businesses as opposed to the larger brands.
  • Vivek shares a bit about his investment in the concept of Inbound Marketing.

Quotes from this Episode:
“I was not a good salesman. I wasn't able to lie.”
“You don't have to be spending so much money to promote your brand. There are wonderful ways you can utilize to tell your story.”
“One day I think I'll write a book about ‘How To Use Your Smartphone As Your CMO.”
“Once you figure out what your audience likes, there are 101 thrifty ways to promote stuff to them.”

Resources:

Vivek Nair:
Facebook: Vivek Nair
Facebook Business Page: The Thrifty Marketer
Twitter: The Thrifty Marketer
Instagram: The Thrifty Marketer
YouTube: The Thrifty Marketer
Website: The Thrifty Marketer

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 052: Using Social Media To Grow Your Business During A Crisis

Ep 052: Using Social Media To Grow Your Business During A Crisis

by | The Digital Slice

Ep 052: Using Social Media To Grow Your Business During A Crisis

by Brad Friedman

Using Social Media To Grow Your Business During A Crisis

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Using Social Media To Grow Your Business During A Crisis

In today's episode of The Digital Slice Podcast, Brad shares a recording of a virtual presentation he gave at the Resilience 2020 Global Virtual Conference, titled Using Social Media To Grow Your Business During A Crisis.

2020 has been a year of crisis for business owners and marketers alike. Of course, we’ve been devastated by the COVID-19 Coronavirus for most of the year and, more recently, our attention has been directed to the Black Lives Matter movement.

In this Episode:

Brad advised that when a crisis occurs, pause everything and take stock in what you're currently doing and what is going on around you.
Brad suggests spending a significant amount of time listening.
Brad suggests that another key question companies must address is: Who should we communicate to?
Brad believes that a crisis may afford a business the time to take a dive deep into the company messaging.
Brad suggests that you focus in on the best channels to use to get your message out to your audience.
During a crisis Brad suggests that you focus on being there for your customer and your lead rather than selling your product or service.

Quotes from this Episode:
“Businesses need to be nimble. Be aware of what is going on in the world. And aware of how that might result in a shift in their digital marketing strategy.” - Brad Friedman
“In these circumstances, you have to ask yourself, Is my content going to be appreciated right now?” -Brad Friedman
“When crafting our marketing messages, it’s always a good idea to put ourselves in the shoes of our audience.” -Brad Friedman
“Silence would be deadly. And, saying the wrong thing could also be damaging.” -Brad Friedman
“To be honest, if you’re working with me, or if you’ve heard me speak before, you know I’m always preaching that your marketing message needs to be a message of helping along with selling.” -Brad Friedman
“There is no better time than a crisis to be “Shelping” in order to grow your business.” -Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 051: What’s New In Camtasia 2020?

Ep 051: What’s New In Camtasia 2020?

by | The Digital Slice

Ep 051: What's New In Camtasia 2020?

by Brad Friedman

What's New In Camtasia 2020?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Gord Isman as they chat about what's new in Camtasia 2020.

Gord Isman helps small businesses and entrepreneurs grow their business using online video. Gord has developed a wide variety of video skills in order to be able to help entrepreneurs, small business owners, and YouTubers achieve their video creation goals and solve their content marketing challenges.

Gord offers clients both done-for-you services and one-on-one coaching through every stage of video creation from storyboarding and scriptwriting to shooting and editing. Though Gord is proficient in using many different video editing software platforms, he is best known for his use of Camtasia and has an incredibly popular YouTube channel with close to 8,000 subscribers that is filled with Camtasia tutorials, YouTube Success Strategy Videos and more.

If you want to watch what Gord demonstrated during the podcast, here's the link: https://youtu.be/XZKNZJDsNLA
You can find Gord's full Camtasia 2020 review and demo at https://youtu.be/ZWbTDTPz_BA
Download Camtasia 2020 here: https://gordisman.com/go/camtasia

In this Episode:

  • Gord talks about many of the new features in Camtasia 2020
  • Gord talked about and demonstrated the new Replaceability feature.
  • Gord talked about and demonstrated the new Placeholder and Templates features.
  • Gord talked about and demonstrated the new Presets and Favorites.
  • Gord also talked about why small businesses use Camtasia and its benefits to the small business owner who wants to take his videos to the next level.

Quotes from this Episode:
“You know, times can change when you're given a nice severance package… And I ended up settling into the world of video” – Gord Isman
“I was super excited about producing a video for this year's release of Camtasia 2020 because I think it has double to triple the amount of new features that I've seen in the last several releases.” – Gord Isman
“You're going to see that this gives you the building blocks and power, especially for people that don't have a lot of editing skill but now can have opportunity to create videos more quickly.” – Gord Isman
“Business owners need to look at at the different kinds of uses and purposes for videos and what is your need” – Gord Isman
“Camtasia is for people who want to get videos DONE and want them to look professional” – Gord Isman

Resources:

Gord Isman:
Facebook: Gord Isman
Instagram: Gord Isman
LinkedIn: Gord Isman
Website: gordisman.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

by | The Digital Slice

Ep 050: Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

by Brad Friedman

Busting The Myths, Rumors & Stories of Social Media Marketing With SCIENCE

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Scott Ayres is the Content Scientist for the Social Media Lab powered by Agorapulse. Scott conducts extensive tests and research to help social media managers and business owners get the most out of their posts, busting myths along the way with SCIENCE!

In today’s Digital Slice Podcast we’re doing just that! We're busting the myths, rumors and stories of social media marketing with SCIENCE!

In this Episode:

  • Scott talks about a recent science project Where he compared Facebook mobile ads to desktop ads.
  • Scott talked about a science project where his hypothesis was wrong.
  • We experienced a bell ringing in the school Scott was in to let him know class was over.
  • We talked about the benefits of using Agorapulse and Scott provided listeners with a code for a free month.

Quotes from this Episode:
“I was curious to see if mobile ads performed better because there are so many more people on mobile.” – Scott Ayres
“Anytime we do any of our experiments I try to form a hypothesis beforehand, based on what I’m reading.” – Scott Ayres
“I love Facebook Ads Manager for the Split Testing!” – Scott Ayres
“I have a special link for you. I didn’t even tell Brad this. You can go to agorapulse.com/lab and sign up for a free trial. And there’s a coupon code on there actually. You can get your first paid month for free, whenever you do sign up to pay.” – Scott Ayres
“You know what’s funny? I’m in a school building right now and the bell just rang. So, class is over” – Scott Ayres

Resources:

Scott Ayres
Website: Social Media Lab
Website: Agorapulse
Facebook: Social Media Lab
LinkedIn: Scott Ayres
Twitter: Social Media Lab
Twitter: Scott Ayres
Instagram: Scott Ayres
Instagram: Social Media Lab

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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