People often have a misconception that LinkedIn is only for job searching. Although it's true that LinkedIn is a social media platform for professionals, the fact is, it can be used for many things, from finding a job and finding employees to spreading the word about your business, growing your networking and obtaining new clients. As a lawyer, you can use LinkedIn to achieve more of your business goals, no matter what they might be. (more…)
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
There are numerous benefits to integrating YouTube into your overall digital marketing strategy. In this episode, learn how you can start, build, and monetize your YouTube channel.
Dan Currier is the owner and founder of Creator Fundamentals whose goal is to help business owners build a foundation for YouTube success. Dan’s mission is to simplify YouTube for you.
In this Episode:
Quotes from this Episode:
“You don’t want one video to try to be everything to everybody. There are videos that are designed to bring in viewership and increase your audience. There are videos that you do to help build your community and there are videos with the intent purpose of converting a sale.” - Dan Currier
“The more value that you present in your video content, the more successful your channel and brand are gonna be.” - Dan Currier
“I definitely recommend the livestreams because it’s a great way to interact and build a closer community, more tight-knit community and that in the long-term, is going to help your brand overall.” - Dan Currier
“What you learn is, the personal relationships that you develop are the most powerful way to grow your business, to learn how everything works, and to really take what you’re doing to the next level.” - Dan Currier
Resources:
Dan Currier - Creator Fundamentals
Facebook: Dan Currier
Website: Creator Fundamentals
Twitter: Creator Fundies
Instagram: Creator Fundamentals
Facebook: Creator Fundamentals
Facebook Closed Group: Creator Fundamentals
YouTube: Creator Fundamentals
People of Video Conference
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
A business that takes advantage of social media can skyrocket its business to the top. It’s never an overnight process though. It takes time, effort, and money to get to where they are now with social media. Social media marketing for your business is a huge help when done effectively. It can lead to more traffic, and more traffic means more engagement, and better engagement with your audience turns to profit.
Social media platforms help in connecting your brand with your audience and turn them from followers into fans. These platforms also serve as your presentation board to show the world who you are and what you do. Three billion people live in this world, for sure everyone has come across social media for whatever reason.
Learn more about developing your own social media marketing strategy and plan with Desiree Martinez. Desiree is a video creator, Facebook live host, social media consultant, and speaker about strategic video and content marketing. Desiree is the owner of All-In-One Social Media – a company that helps companies grow their online presence in social media. It’s never easy, but your passion and desire to master social media can fuel your main goal – grow your business and get a better bottom-line.
In this Episode:
Quotes from this Episode:
“Social media is a part of an online and overall marketing strategy. It is NOT the answer to all the problems. It is only part of the marketing strategy NOT the marketing strategy itself.” – Desiree Martinez
“Know who your audience is.” – Desiree Martinez
“Analyze and see who your audience and customers are. You might know who you want to talk to, but you don't who you're actually talking to.” – Desiree Martinez
“Pick a platform once you've identified who your audience is.” – Desiree Martinez
“Once you've determined which platform to use, become the master of it.” – Desiree Martinez
“You don't need to get on EVERY social media platform there is. Master a platform you pick and then once you're comfortable with it, you can try adding another platform. Just don't start using ALL of them at the same time.” – Desiree Martinez
“You should be creating content where your customers want to consume it.” – Desiree Martinez
“Breakdown your content calendar or schedule into a theme.” – Desiree Martinez
“Know your objectives and goals are in creating your content.” – Desiree Martinez
“Create your theme and keep developing content around it.” – Desiree Martinez
“If it's something you can do, you SHOULD do it.” – Desiree Martinez
“IG & FB Stories allow you to be there with your audience.” – Desiree Martinez
“Making stories on FB or IG can help you get comfortable creating videos.” – Desiree Martinez
“You're not going to know if it's right for you if you'll not try it out.” – Desiree Martinez
“Everyone has a story or something they can share.” – Desiree Martinez
Resources:
Desiree Martinez
Website: All-In-One Social Media
Facebook: @AllInOneSM
Instagram: @AllInOneSM
Twitter: @AllInOneSM
YouTube: @MrsDesireeRose
Course: The Livestream School
Identify your perfect customer here: https://youtu.be/z_k1VSHNyiM
Podcast: Marketing For Your Boring Business can be found on the podcast platform of your choosing.
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Creating valuable brand content is how you connect to your audience and how you engage with them in your social media posts, blogs, videos, and other digital marketing. Your customers, your clients, your target audience knows you are putting effort to the content you share. They are more likely to follow businesses that provide content worthy of their time.
Learn more from Melanie Deziel as she shares her knowledge and experience capitalizing on the things that matter by telling your stories through brand content.
In this Episode:
Quotes from this Episode:
“Story ideas are made up of 2 things: it's a focus, what will you be talking about? And it's a format, how are you bringing it to life? It's like before cooking dinner you need to know what your ingredients are and how you're going to do it. Otherwise, it's going to be a long process of trial and error.” – Melanie Deziel
“The scale of the stories that small business owners and huge companies tell are different. Their resources, the amount of time they spend to tell these stories, and their dedication can be different. But the core stuff can be done by anyone.” – Melanie Deziel
“Many of our tactics as a marketer are not designed to connect to people's hearts. We use charts or statistics and people have a hard time connecting with numbers.” – Melanie Deziel
“Everything is storytelling in some way. The way we use stories or content to engage our audience is already storytelling. It comes in so many forms.” – Melanie Deziel
“Stories are a renewable resource, and it's something you're not going to run out of. The problem here is you're not giving yourself enough framework to come up with those ideas.” – Melanie Deziel
Resources:
Melanie Deziel
Instagram: @meldeziel
LinkedIn: @MelanieDeziel
Facebook: @StoryFuel
Instagram: @StoryFuel.co
——–
Story Fuel Content Matrix: Content Matrix
Story Idea Guide: Idea Guide
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
Social Media Marketing World #SMMW19 is an extraordinary huge conference held every year in San Diego and hosted by Social Media Examiner. It is attended by all sorts of individuals but mainly social media marketers. It is my second time attending the conference this year and it was a blast. Listen while I share my experience and some of the big things I learned.
One of the highlights of the conference is the networking and meeting people I’ve met online, in person. The networking opportunities alone, make this conference a must-attend event, every year. The opportunity to learn from my peers is another reason to never miss this conference.
This year there was a lot of talk about Facebook. There was also a lot of talk about video. Live video, recorded video and Facebook and Instagram Stories were hot topics.
Have a listen to learn what I learned!
In this Episode:
Quotes from this Episode:
“The other thing that was in this room were a bunch of tables where you could network with other digital marketers and that was a blast.” - Brad Friedman
“I loved walking around the vendor area. Many of the tools I use had booths there. Many of the tools I’ve heard about and wanted to learn more about had a booth there.” - Brad Friedman
“It’s a good example of why companies like Thinkific do have a presence at conferences like this because if you get to develop some kind of relationship with the people who work there, you’re feeling more comfortable about using the tool already.” - Brad Friedman
“The learning opportunities are immense.” - Brad Friedman
“The speaker list at this conference is really unbelievable. There’s so many great names all in one place.” - Brad Friedman
“I’m so glad I went back again this year. I was a lot more comfortable. I went with a plan. I went with a list of people I wanted to make sure I met and I think I got a ton more out of it this time around.” - Brad Friedman
“The topic of Facebook was discussed throughout the hallways, at the networking tables, in several of the keynotes, and in many of the workshops.” - Brad Friedman
“This concept of building a community has led many people to prophesize on the possibility that Facebook is gonna start emphasizing Facebook groups.” - Brad Friedman
“And really the thing that is working the best on Facebook is video.” - Brad Friedman
Resources:
Social Media Examiner blog post: “Is Facebook Organic Marketing Dead?”
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
