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Ep 037: Social Media Management Is A BREEze!

Ep 037: Social Media Management Is A BREEze!

by | The Digital Slice

Ep 037: Social Media Management Is A BREEze!

by Brad Friedman

Social Media Management Is A BREEze!

Managing your social media accounts seems easy task until you realize that as easy as it appears to be, it still takes time. And, when running a small business, or any size business for that matter, time is money.

Bree Palmer is a Social Media Maven who is passionate about brand awareness and community building. Bree is an Instagram star and a brand ambassador for a clothing company. She is a dedicated social media manager for small businesses. Bree is an interior decorator by training but found her love for social media and community building and turned it into a business.

In this Episode:

  • How Bree incorporated social media management into her career as an interior decorator and then spun if off into a business of its own
  • The Who, What, and How to being a social media manager
  • How to be mindful of brand awareness when managing your social media
  • Why consistent branding is critical
  • The multitude of social media strategies for realtors
  • Why authenticity is key in resonating with your audience
  • How to overcome your fear of doing live videos
  • Why hire a social media manager
  • How a social media manager goes about creating a strategy for you
  • Tips on how to get to the next level on Instagram
  • Bree’s take on buying likes or followers on Instagram

Quotes from this Episode:
“Up until recently, I just kept doing what I wanted to do with the socials and learned on my own page about what to do and what not to do; tried different things, built a pretty good community on Instagram and then people started finding me through my own personal stuff and here we are.” - Bree Palmer
“My focus when I do it for other people is brand awareness and community building.” - Bree Palmer
“I like the whole digital community building side of things, so that’s like actually getting in the comments and commenting on posts and building those relationships up right.” -Bree Palmer
“A lot of it is about creating consistent content and content that’s all branded in the same way.” - Bree Palmer
“From a social media aspect, it’s just putting that out there. It’s also about making sure the content that goes out really fits your brand and your message and what you’re trying to promote” - Bree Palmer
“Realtors really do have like probably the bread and butter of the social media world.” - Bree Palmer
“Your time is worth money too. So, you’ll have to just figure out if the amount of money you’re gonna spend trying to figure out these platforms and figure out your strategy and figure out all the other things is worth it. Or if you can just hire out and get someone to help and just make sure you’re consistent.” - Bree Palmer
“You have to build those relationships first. They’re not just gonna come to you.” - Bree Palmer

Resources:
Bree Palmer
Twitter: @BreePalm
Instagram: @bree.palmer
Facebook: Breeing Social
LinkedIn: Bree Palmer
Website: Breeing Social
Linktree: Bree's Linktree

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Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 035: Community Building and Engagement – The What, Why and How

Ep 035: Community Building and Engagement – The What, Why and How

by | The Digital Slice

Ep 035: Community Building and Engagement – The What, Why and How

by Brad Friedman

Community Building and Engagement - The What, Why and How

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

To grow your business, you have to build a community of engaged supporters. People who will Like, Share and Comment on your content. People who will leave 5-Star Reviews. Facebook Groups could be the best place to do that right now.

Rob Balasabas is the Social Media & Community Manager at Thinkific, a platform where you can host and market your online courses. Rob manages Thinkific’s daily message curation on social media. Rob engages with Thinkific’s private Facebook online community which comprises more than 14,000 course creators online. In this Episode, Brad and Rob talks about developing and managing you online communities. Rob is also into livestream video creation, social media marketing, and video and content strategy. He mostly speaks about these same topics on webinars, podcasts, and live streams. When he is offline, he enjoys a good taco and lots of coffee.

In this Episode:

  • How to get started with building a community
  • How to make people in your community stay engaged
  • How content is a driver for engagement in your community
  • How the community can be an extension of your email list
  • How the value of your content should make it interesting for your audience
  • The value of live video versus a static post in a community
  • How long it will take before your community takes off
  • How you have to be clear about your goal in building the community for the benefit of your audience and not for self-promotion
  • How engaging in other groups help attract members to your community organically
  • How to promote your group in other places, channels, platforms online
  • How questions, timely replies, and conversations is key to engagement
  • What questions to ask for those wanting to join your group

Quotes from this Episode:
“The nice thing is that everyone helps each other. There’s no egos or anything like that. So it’s a great community.” - Rob Balasabas
“It just grows organically at this point. People are discovering us – it’s on our website, it’s on our on-boarding email.” - Rob Balasabas
“Online community, I’m thinking Facebook. Facebook is the king – Facebook groups.” - Rob Balasabas
“It’s really important to understand what they are looking to get out of your community so that you can then create content and engage with them in a way that brings value for them to be part of that community.” - Rob Balasabas
“We give space for people to share their wins so that we can celebrate that as a community.” - Rob Balasabas
“The more niche you are, then the more successful you are when it comes to groups.” - Rob Balasabas
“I think live videos are really good for community because it just gives access to the people behind the scenes.” - Rob Balasabas
“Getting the conversations started, that’s the really biggest key.” - Rob Balasabas

Resources:

Rob's web and social links
Website: https://socialclub.thinkific.com
Instagram: @RobBalasabas
LinkedIn: @RobBalasabas
Twitter: @Rob_Balasabas
YouTube: Social Media Club

Thinkific's web and social links
Website: https://thinkific.com
Instagram: @Thinkific
LinkedIn: https://www.linkedin.com/company/thinkific”
YouTube: Thinkific
Twitter: @thinkific

Linktree: Linktree
Quora: Quora

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 034: Millionaire Marketing On A Shoestring Budget

Ep 034: Millionaire Marketing On A Shoestring Budget

by | The Digital Slice

Ep 034: Millionaire Marketing On A Shoestring Budget

by Brad Friedman

Millionaire Marketing On A Shoestring Budget

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In today's world, business owners understand how important marketing is to the success of their business. Unfortunately, in many cases, marketing gets pushed to the side because of the expense.

Debra Jason is an author, speaker, copywriter, mentor and marketing consultant. She wrote the best-selling book, “Millionaire Marketing on a Shoestring Budget.” And, that's exactly what we're talking about in this podcast.

In this Episode:

  • Know the difference between Marketing and Sales
  • Learn where to start your marketing strategy
  • What are some of the best, inexpensive marketing tactics?
  • What do you need to know about Networking?

Quotes from this Episode:
“Marketing is about building and nurturing relationships. It's about connecting to people.” – Debra Jason
“KLT Factor: People do business with companies they know, like, and trust.” – Debra Jason
“Marketing is like you're going in there not with a pitch - you're going in there adding VALUE.” – Debra Jason
“Mostly, people want to talk to everybody, but talking to everybody is like talking to no one. Learn how to focus yourself on 1 or 2 communities within your target market.” – Debra Jason
“Don't just join an organization. Get involved. You may join a committee, or serve on the board of directors - because that is where you build relationships and build the KLT factor.” – Debra Jason
“Guesting on a podcast is not just ‘guesting' there and speaking a lot. It's about giving VALUE to the listeners of the podcast.” – Debra Jason

Resources:

Debra Jason
Facebook: Debra Jason
Twitter: @debrajason
Instagram: @debrajason
LinkedIn: @DebraJason
Website: The Write Direction

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 033: Let’s Talk About Content Creation From The Graphic Design & Multi-Media Perspective

Ep 033: Let’s Talk About Content Creation From The Graphic Design & Multi-Media Perspective

by | The Digital Slice

Ep 033: Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective

by Brad Friedman

Ep: 033 Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

We all know content is king! It has to be of the highest quality and it has to be distributed on channels where your target audience hangs out.
Eddie Garrison is the founder of Clover Media Consulting and Digital Media Creator Academy. Eddie is an expert in graphic design and talks with Brad about the best way to create your content so it’s actually consumed by the people you are targeting.

In this Episode:

  • Learn how images work in social media content
  • Learn how text and images work together in social media content
  • Learn more about enhancing social media accounts
  • Tips on how to make your social media content stand out
  • Eddie also talks about diving into digital marketing world
  • Hear the discussion about how social media work for SMEs

Quotes from this episode:

“If the content does either one of these: educates, evokes emotion, entertains, or is emotional - you can have organic engagement.” – Eddie Garrison
“People process visuals/images faster than they can read a paragraph of text. So, if your visual content is not appealing, you wouldn't get their attention.” – Eddie Garrison
“Videos are the most diverse piece of content that you can create. It's like this, you have a podcast and you transcribe it, now you have a blogpost. You can also make a meme from whatever you're talking about in the video. From the meme, you can turn it into infographics, then turn into a slideshow.” – Eddie Garrison
“You have to know where your relevant audience is online. Now, if your target is more on Facebook users, then market and make more content on Facebook.” – Eddie Garrison
“Use some apps to your advantage for adding filters and editing images, because if your images are visually stimulating, customers will more likely go to your store rather than to your competitor.” – Eddie Garrison
“Twitter is such an under-utilized platform - but I tell you it'll be huge in 5 years so make use of it for your business!” – Eddie Garrison
“Pay attention to your audience - posting time also matters in your social media engagement.” – Eddie Garrison
“You also want to check your analytics or social media insights to know how you're doing with your posts and contents.” – Eddie Garrison

Resources:

Eddie Garrison
Facebook: Eddie Garrison
Twitter: @EddieGarrison
YouTube: Eddie Garrison YouTube
LinkedIn: @EddieGarrison
Website: Clover Media Consulting
Academy: Digital Marketing Creator Academy

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 032: Grow Your Business With Chatbots And Facebook Ads

Ep 032: Grow Your Business With Chatbots And Facebook Ads

by | The Digital Slice

Ep 032: Grow Your Business With Chatbots And Facebook Ads

by Brad Friedman

Grow Your Business With Chatbots And Facebook Ads

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this fascinating world of automation and artificial intelligence, would it be beneficial for your business to make use of chatbots? Could you actually trust a chatbot to do the work for you and how will your potential customers react to the bot?

There are countless marketing tools out there, but if you want to grow your business effectively and efficiently, messenger marketing chatbots are a powerful tool. You do not have all day to talk to each of your prospects. Especially if they aren’t qualified prospects. You also don’t have time to answer the same questions over and over again.

At its core, chatbots are a great way to communicate with your audience via automation and enable you to respond promptly and conveniently. However, there is more to a chatbot than conversation. And in this episode of The digital Slice Podcast, you will discover many ways your business can grow via messenger marketing chatbots integrated with Facebook ads.

Amanda Robinson is The Digital Gal. She is a Facebook ad and Facebook Messenger Marketing Chatbot guru. She is often on stage speaking about Analytics, Livestreaming, and Messenger Marketing Chatbots. Currently, she is one of the 4 social media marketing experts who has teamed up to create the 360 Marketing Squad with the mission of making digital knowledge at the expert level very affordable and accessible to entrepreneurs and business owners.

In this Episode:

  • Amanda’s rebranding as The Digital Gal - the tech nerd, analytics addict, Facebook ads expert and more
  • Living the digital nomad lifestyle and its challenges and perks
  • The 360 Marketing Squad and how its making expert level digital knowledge more accessible
  • How a chatbot is really built for human to human interaction
  • How to use chatbots as a mainstream messenger marketing tool
  • How messenger marketing chatbots can be used to create a more active subscriber list compared to email marketing
  • How to segment your subscribers using messenger marketing chatbots
  • How messenger marketing is a healthier form of inbound marketing
  • The 24 hours + 1 rule on sending promotional messages via chatbots
  • Numerous ways to get people engaged then subscribed to your chatbot
  • How to apply the use of chatbots to a marketing funnel effectively and efficiently
  • How Facebook is setting the ground rules for using messenger marketing to prevent it from becoming a spam bot tool
  • Recommended chatbot tools for measuring ROI, analytics, etc.
  • What it takes to learn chatbot messenger marketing and the best time to learn it
  • How to start out with your very own messenger marketing chatbot
  • How to get people to opt in to your chatbot
  • How to integrate Facebook ads to get people to opt in to your messenger marketing chatbot

Quotes From this Episode:
“Chatbot is an automated series of messages that are built by a human to interact with another human.” - Amanda Robinson
“Messenger marketing chatbots are not email marketing.” - Amanda Robinson
“You can have a chatbot set up on a Facebook post so when people comment using a certain trigger word, that will launch the bot.” - Amanda Robinson
“Majority of the messaging I’m using is pretty much more for housekeeping and administrative tools. So, I’m using it to collect somebody’s mailing address…” - Amanda Robinson
“It’s all streamlined into one, so I don’t need separate software and I don’t need to send them out to different landing pages or different areas of the web to then redirect them all back into one place. It’s all kind of happening right within one area.” - Amanda Robinson
“When it comes to funnels, when you’re looking at your cold audiences versus warm audiences and pre-marketing, you can really integrate a messenger marketing chatbot into pretty much any stage of your funnel.” - Amanda Robinson
“It’s a matter of doing your research as a marketer, providing value - being a smart marketer.” - Amanda Robinson
“Facebook is trying to put systems in place; chatbot providers are trying to refine their systems to help everybody come out as winners in the end.” - Amanda Robinson
“This isn’t to replace conversations with people. It’s just to add on another channel where people can self-serve that information in a more efficient fashion.” - Amanda Robinson
“Not everybody wants to be caught in automation. Some people really just want to talk to a person and feel like they’re being heard.” - Amanda Robinson
“If you’re building Facebook messenger marketing chatbots and you are not using Facebook ads as well, that’s gonna be a big miss” - Amanda Robinson

Resources:

Amanda Robinson
Twitter: @thedigitalgal
Instagram: @thedigitalgal
Facebook: @thedigitalgal
Facebook Ads Training: Facebook Ads 4-wk Group
Facebook Group: 360 Marketing Squad
LinkedIn: @thedigitalgal
Website: thedigitalgal.com

Manychat: manychat.com

Chatfuel: chatfuel.com

MobileMonkey: mobilemonkey.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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