by Brad Friedman | Social Media
Hyper-Relevant Social Media Marketing Content is a phrase you need to be familiar with. Think about it this way. It often amazes us how many terms did not exist ten years ago, but quickly they become so critical in our lives. Did you ever think we would live in a world driven by the Internet-of-Things? Surely, you imagined a smart home with cool devices, but it didn't seem likely every device would warrant this kind of connection. (more…)
by Brad Friedman | Social Media
You know how to track social media marketing return on investment (ROI) based on likes, engagement rates, and retweets, but what about revenue? These metrics must be tracked and many executives still need to be educated about their value. Today, we are also fortunate to have a number of different tools to help us calculate ROI from social media. Zoho Social is one of them. In our continuing effort to share various digital marketing tools with you, here's an overview of what Zoho Social can do for your social media marketing and why it's worth having a look at and comparing with other products: (more…)
by Brad Friedman | Social Media
With over 150 million registered users, this highly visual platform is bustling with consumers that are seeking to engage with your company. It’s a perfect source to share your brand’s story, highlight products, connect with a new audience, and increase awareness. (more…)
by Brad Friedman | Social Media
In fact, content with relevant images gets 94% more views than content without relevant images and receive more social shares (Source: Hubspot). This statistic is for real, proving that having a visual content plan is vital to attracting qualified prospects to your funnel in generating leads and increasing exposure. (more…)
by Brad Friedman | Social Media
If you've played the “follow game” on social media, you probably have a lot of followers but few social shares. People may easily follow you back, but they won't easily retweet your tweets, re-post your content on their social feeds, or like your posts. In order to receive social shares, you need to make your content shareable. There are many ways to get more social shares on social media. Here are five easy tips you can implement immediately: (more…)
