by Brad Friedman | Social Media
Social media marketing takes a lot of work. How many times have you turned on the news and seen an overnight success story? Maybe it's an author who was a total unknown a few weeks ago, but now thanks to a single, viral review they've skyrocketed to the top of the bestseller lists. Or maybe it was the local business that was on the verge of bankruptcy, but thanks to one lucky video that got shared and re-shared across social media, the owners have now paid off their debts, and are in the black for the first time in years. (more…)
by Brad Friedman | Social Media
Are you sharing your high-quality blog content on LinkedIn Pulse? LinkedIn is the world’s largest social professional network. It’s by far one of the best platforms for B2B marketers to connect with experts and influencers in their niche, build strategic relationships, and enhance your brand's reputation. In fact, LinkedIn is the #1 social media channel leveraged by B2B marketers. It is designed for the business community and marketers like you! (more…)
by Brad Friedman | Social Media
Lead generation is always a goal of your social media marketing strategy. Driving traffic to your website, your blog and your other social channels is important too. But, lead generation is what it's all about. If you're not generating leads, growing your email list and converting leads to customers your digital marketing strategy may need to be tweaked. The goal is to develop and implement a number of different ways to generate leads with your social media marketing. Your social networks should be buzzing with your target audience. If not, you're active on the wrong networks. So, here are three quick yet highly effective ways to capturing leads from your social media networks to generate fresh leads: (more…)
by Brad Friedman | Social Media
It's incredibly easy for retailers and restaurants to market for Mother's Day, but what can an attorney or medical professional do to take advantage of the holiday? There are a few great ways to grab attention and increase business this Mother's Day. You just have to get creative. (more…)
by Brad Friedman | Social Media
What do you think about the new LinkedIn? If you're active on social media, it's important to keep up with the latest news and changes on the various platforms. In January, LinkedIn altered its layout for desktops. The changes are rolling out gradually and will soon apply to all accounts. If you haven't yet noticed a difference, you soon will. I've been waiting to write about this until the changes sunk in. Good thing I did. Some of the changes didn't go over well with LinkedIn members and were dialed back. Let's take a look at the new features some have currently and everyone will have soon. (more…)
