If social media is a great opportunity to engage your audience and turn your marketing into a conversation, holidays are the perfect catalyst. Especially special occasions like Halloween, which the majority of your audience will celebrate without controversy. Halloween offers you a perfect opportunity to get your audience to talk about and engage with your brand. (more…)
Social media offers a number of challenges for those in the insurance business, but it is not impossible! There are a number of ways for brokers to improve insurance marketing through the use of social media; allow us to share the best five ways we have seen. (more…)
Social Media is all about real people interacting with other real people and brands. You need to remember this when you are crafting your social media strategy. Bring the social concept back into your strategy, and you will find a more engaged audience and greater results. (more…)
When running a successful company there are some business management areas that, while they require steady effort and attention, are more predictable and thus easier to manage than other areas such as routine inventory, human resources for a smaller company, and basic administrative tasks. However, one business practice that is also important for successfully running a business, but that requires much more flexibility and quick thinking, is effective digital marketing. (more…)
This Guest post is written by Veronika Kavanova, Head of Marketing and PR at FreelanceHouse. She's a healthy lifestyle freak, and Game of Thrones enthusiast. You can find her on Twitter. (more…)
