No marketing can be reliably successful without a strategy framework behind it. To succeed in marketing and growing your business, you need to specify your target audience, set goals and timelines, determine the channels you should use to best reach your audience, and follow best inbound marketing best practices. (more…)
This week’s Guest Post about Infographic design was written by Delan Cooper, a content marketer and writer, who works for Beyond the Hedge digital design agency based in Sydney, supporting businesses and organisations communicate their ideas, products and services more effectively. (more…)
If you intend to humanize your brand and build affinity with your audience, your business should think seriously about starting an account on Snapchat. (more…)
Let’s face it, social media is a vital piece to your overall inbound marketing strategy. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses spend a lot of time crafting, cultivating, and fine-tuning their messages to reach desired target audiences on their social channels. Whether the goal is to gain more followers, increase engagement, or boost customer sales, businesses continue to find creative ways to leverage social media for their growth and success. (more…)
Apple recently unveiled its new flagship San Francisco space. The tech giant has described this new store, which is a complete reboot of the Apple Store format, as the next generation of Apple retail. Eventually every Apple Store (or most of them) will have this new look. (more…)
