by Brad Friedman | Social Media
As the Fourth of July fast approaches, have you thought about what kind of original inbound and social media marketing tie-ins you could do with the holiday? While it's usually customary for companies to have sales connected to the Fourth, you probably don't want to adhere to the usual ideas. With such rich creative canvases available now in content marketing, it opens a door to connecting the Fourth of July to your business products in ways you couldn't do in years past. (more…)
by Brad Friedman | Social Media
In the rapidly changing field of social media, companies are looking to distinguish themselves, promote their brand and expand their message. They are trying to increase the number of dedicated followers and gain passionate advocates for their product or service. Heyo social media campaigns are one of the better ways to spread a marketer's vision and take it to the masses through social media. (more…)
by Brad Friedman | General Business Advice
Father's Day is almost here again, and you're probably searching for new creative marketing ideas for your business to attract your demographic. If you stuck with mostly standard marketing concepts last year, you're likely wanting to do something more personal and targeted this time around. (more…)
by Brad Friedman | Social Media
In 2016, 71% of businesses plan to spend more in digital marketing. The demand for digital marketers is sky-high, and for this reason Onalytica.com's recent list, the Top 100 Digital Marketing Influencers of 2016, has turned a lot of heads. (And it was a very pleasant surprise to learn that I was on it, ranked #77! What an honor to be on the same list as the likes of Jeff Bullas and Ann Handley!) (more…)
by Brad Friedman | Gadgets - Technology, Inbound Marketing
In the future, you will have personal relationships with the brands that surround you. What does that mean exactly? It means the massive shift from outbound marketing to highly personalized inbound marketing will reach its logical conclusion: brands will become personalities (think of the endearing droids in Star Wars), who can consolidate all of the objectives of content marketing into a simple 1:1 interaction between the customer and the brand. (more…)
