Cross-Device Marketing in a Double-Dipping World
By now you know Google is ranking mobility as a factor in its search algorithm. It looks like Bing will be following suit pretty soon, according to a report from Search Engine Land. (more…)
Psychology Influences Digital Marketing Success
Psychology influences digital marketing success. Most marketers haven't considered the fact that psychology is a big part of advertising. It varies, of course, depending on what you’re selling, the time of year, your target audience and your current customer base. If you've ever tried to explain to someone completely outside your field what you do for a living, you know how much imagery plays into helping them understand. Psychology plays a similar role in advertising. (more…)
Develop Your Brand’s Voice
Your brand’s voice is your voice too. I’m not necessarily talking about your physical voice, although this can certainly be part of your image. But I want you to think about how you “sound” online? (more…)
