Ep 222: Don’t Buy A CRM Until You Know This 1 Thing
Don't Buy A CRM Until You Know This 1 Thing
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
You should NOT buy a CRM until you know this one thing…
Join Brad Friedman and Adam Honig as they chat about the CRM and how it can positively and negatively affect your business goals.
Adam Honig is here to help manufacturers cut through the nonsense of traditional CRM and make more money with less hassle. As CEO of Spiro.AI, Adam leads the charge in using AI to drive sales growth, boost profits, and streamline operations specifically for mid-sized manufacturers.
Unafraid to take strong stands, he’s known for his opinionated, often controversial takes that challenge the status quo—all aimed at freeing manufacturers from “crap work” to focus on what actually matters. No fluff, no CRM headaches, just real results.
A frequent speaker on industry podcasts, Adam shares how Spiro’s “anti-CRM” approach helps manufacturers build strong customer relationships without the inefficiencies of outdated systems.
In this Episode:
- Adam talks about his belief that the CRM is like a mirage that never lives up to its promise.
- Adam says business owners must focus on business goals, not technology.
- Adam believes software should serve specific outcomes like gaining customers or increasing customer satisfaction.
- Adam discusses how the CRM turns salespeople into data entry clerks.
- Adam tells us how to evaluate software and avoid hype.
Quotes from this Episode:
“CRM is like a mirage in the desert. It seems like a good idea, but the closer you get to it, it just dissolves right in front of you.” – Adam Honig
“I believe that it's just a failed technology that has never lived up to its promise. And that we should abandon it and try to do something completely different.” – Adam Honig
“The vast majority of CRMs are basically turning salespeople into data entry clerks.” – Adam Honig
“You should not buy CRM, you should not buy software from anybody, until you know that very specific thing that you want to get out of it.” – Adam Honig
Resources:
Adam Honig:
LinkedIn: Adam Honig
YouTube: Spiro.AI
Website: Spiro.AI
This podcast is brought to you by Magai. The tool we use for our AI needs. Magai is 12 AI apps in one. There's just one subscription to access all the best AI models. Get Magai right here, https://friedmansocialmedia.com/magai. And, if it’s your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months.
Our favorite Social Media Management Tool is AgoraPulse. Please contact me to learn more about Agorapulse and allow me to connect you with my contact at the company.
Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!
Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard
Are you looking for an email service provider that has stood the test of time? Be sure to look at Constant Contact, the provider we use. Constant Contact
Are you looking for a CRM for your business? We suggest taking a look at a few different ones before making your decision. Be sure to look at Nimble, one of our favorite CRMs, and take advantage of a 14-day free trial.
And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad
Brad Friedman
X:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
Here's the equipment we use and recommend:
Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8
Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen
Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1
RODE RODECaster PRO II All-in-One Production Solution https://amzn.to/4r8SenH
RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD
Logitech C920 Webcam http://amzn.to/2hNhiQk
Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u
Elgato Key Light https://amzn.to/3ial9Fg
LED Lighting Kit https://amzn.to/35GBPiW
Desk Mounting Stand https://amzn.to/3qanNxM
These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman
We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup
Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen
AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.
Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!





