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Ep 137: Increase Your Sales With These Effective Funnel Strategies

Ep 137: Increase Your Sales With These Effective Funnel Strategies

Ep 137: Increase Your Sales With These Effective Funnel Strategies

by Brad Friedman

Increase Your Sales With These Effective Funnel Strategies

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Elias Zepeda as they chat about the secrets to high converting sales funnels, including tools you’ve never thought about before now.

Elias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency specializing in customer acquisition. Throughout the years, Elias and his team have been helping businesses, both small and large, scale their revenue by building high-converting sales funnels for their businesses in various industries, including tech, beauty, and service-based businesses.

In this Episode:

  • Elias talks about sales funnels being one of the fastest ways to generate leads and sales.
  • Elias reminds us that signing up for an email newsletter is a basic sales funnel we are all familiar with .
  • Elias says that hosting a webinar or other event is a type of sales funnel.
  • Elias has found that social proof is really important for the success of a campaign.
  • Elias says small business owners should be incorporating text messages in their marketing.

Quotes from this Episode:
“The sales funnel is the lifeline of a business in order for them to get more appointments for their sales team, or for them to really just generate more revenue.” – Elias Zepeda
“At the end of the day, it's just a process of what are you offering and what are the steps that someone is taking for them to become familiar with you and your offer.” – Elias Zepeda
“Someone that is making that time investment to come to a live workshop to learn about your offer. They're a great prospect as long as the right presentation is delivered.” – Elias Zepeda
“It's getting harder and harder for people to trust a free event or to trust a guide, a ebook, a free course, whatever it is you know, consumers are wise and there's a lot of competition out there.” – Elias Zepeda
“It's important for us to have kind of an omni channel approach.” – Elias Zepeda

Resources:

Elias Zepeda:
TikTok: Elias Zepeda
Website: Need Clients Now

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Brad Friedman

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Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

Ep 039: Giving Customers Too Many Choices May Result In Fewer Sales

by Brad Friedman

Giving Customers Too Many Choices May Result In Fewer Sales

When you shop, are you more likely to make a purchase if you have more choices? Or, before you buy, do you prefer to narrow down the choices before making a decision? It seems logical to think if you offer customers more choices, they will purchase more. However, the opposite may be true. Find out about the findings of a university study on tis topic. In this episode of the Digital Slice podcast, I take a deep dive into an important sales tactic, and I share a personal story with you too.

In this Episode:

  • How to grow your business when you marketing and sales teams are working together as a team
  • How giving customers too many choices can lessen sales
  • A university study illustrating how providing too many choices can overwhelm customers
  • How providing more choices is attractive at first but can make buying decisions difficult for customers
  • How to apply this sales concept to digital marketing
  • My personal life-changing experience in helping my daughter pick her wedding dress
  • How helping your customers narrow their choices down helps them decide what to purchase

Quotes from this Episode:
“I’m a firm believer that your business’ success lies in the ability of your marketing team to work together with your sales team. Break down the silos!” - Brad Friedman
“I like to think of marketing as something that elicits a response from a lead.” - Brad Friedman
“Contrary to popular belief, too many choices can be bad for sales.” - Brad Friedman
“The fewer choices you give them, the easier it will be to make a choice.” - Brad Friedman
“But what could be more special for a dad than to have the honor of being with his daughter when she chooses the dress she will be married in. I can’t even describe how I felt or how incredible the experience affected our father-daughter relationship.” - Brad Friedman
“She had the sales tactic down. She limited our choices, and my daughter walked away with one or two dresses in mind.” - Brad Friedman

Resources:

When Choice is Demotivating: Can One Desire Too Much of a Good Thing?

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

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Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

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