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Social Media: A Formula For Success?

Source: Luma Partners, Terry Kawaja

Source: Luma Partners, Terry Kawaja

Some think there is a formula for social media success. They assume if they mimic the activity of a major brand, success is just moments away. Like with many other things, people seek the simple answer that will provide the huge boost they are looking for. (more…)

It’s Not About Your Lunch! Best Practices For A Solid Social Media Strategy

sandwichSocial media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, business owners have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. The truth is that you can build an efficient and valuable social media strategy by following a few Best Practices. (more…)

5 Must-Haves For Social Media Management

Social-Media-MarketingSocial media has grown from a curiosity to an integral piece of corporate strategy in the space of only a few years. Nearly overnight, companies have brought on whole teams of specialists to craft effective social media strategies and manage multiplying numbers of social media accounts. Companies are hungry for better social media tools to engage their constituents. Below is a list of five features key to delivering on a social media strategy. (more…)

5 Inbound Marketing And Social Media Predictions For 2013

If you’re reading this, then the world didn’t come to an end last week and I’m already batting 1000 on this year’s list of predictions. As 2012 draws to a close we’re apt to start looking ahead to 2013. I’m looking forward to another year of innovation and fast-paced change. It’s that fear of falling behind that keeps me on my toes and excited about what’s around the next corner. There's no way to tell if my crystal ball is working, so I've focused on some things I think are important. Here’s some thoughts about some things I think we could see in 2013. (more…)

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