by Brad Friedman | General Business Advice, Social Media |
About ten days ago I wrote a post about corporate blogging. My premise was that the corporate blog was a bit of a different beast than the individual blog. The corporate blog requires some thought and planning. As a follow-up, I'd like to share this post with you. The premise of this post is that corporate blogging is on the decline. If that is so, it's too bad and likely the result of a lack of planning on the part of the corporations who have stopped blogging. I continue to maintain corporate bloging in important for corporations to connect with their customers.
by Brad Friedman | General Business Advice, Social Media
This past week fast-food giant McDonald's rolled out a 24-hour promoted (That means they paid for it) Twitter campaign to illicit positive stories from suppliers. The campaign first used the hashtag #MeetTheFarmers. The intent of the campaign was to focus on their organic potato farmers and encourage people to think “Healthy” when they thought of McDonald's. (more…)
by Brad Friedman | General Business Advice, Social Media |
Corporate blogs are a little tricky. Building and keeping up with a blog that is branded and is repeatedly visited by your clients, prospects and referral sources, requires some thought, some planning and some real commitment. (more…)
by Brad Friedman | General Business Advice, Social Media
2011 was a big year for social media. The “Big Three,” Facebook, Twitter and LinkedIn got bigger. Hundreds, maybe thousands of other social networks flourished. One would be hard=pressed to make the case that social media is still just a fad. Instead, it's become clear social media is here to stay. It has fundamentally changed the way we do business and the way we document our everyday lives. One in every nine people on Earth are on Facebook and people spend over 700 billion minutes a month sharing photos and status updates. As 2011 comes to a close, I thought I'd share a few tips for you to implement in 2012. (more…)
by Brad Friedman | Social Media |
It's 2012 and I can't resist jumping on the “Things To Do In 2012” bandwagon. Slowly but surely, people we are meeting with are starting to understand how important is is for them to get involved with social media marketing. Those who are onboard often tell me they are overwhelmed and need help, and they know we are here to help. But, if you're one of those who want to manage your online presence all by yourself, and you're feeling overwhelmed, maybe we can help you organize your social media efforts and bring some balance back into your life. (more…)
