by Brad Friedman | General Business Advice, Social Media |
How you use LinkedIn depends on what you are trying to achieve and who you want to connect with. LinkedIn is the place to be if you want to grow your network of professional contacts. With more than 100 million members who have an average income of more than $100,000, LinkedIn is the social network to use to help you build your stable of professional contacts. If you want to network with serious decision makers then LinkedIn is the place to be. And, here are some tips to help you generate business opportunities. (more…)
by Brad Friedman | General Business Advice, Social Media |
I have always felt that some marketing rules mirror life's rules to live by. For example, I believe any business using social media or thinking about integrating social media into their current marketing plan must consider the six P's: Proper Planning and Preparation Prevents Poor Performance. All too often a business owner goes to the youngest member of the staff, or an intern, and says, “We need to start doing that social media stuff. Everyone else is.” When the staff person or intern inquires about the details, the answer is, “How would I know, just get us out there and fast.” All too often there is no plan or there is a skeleton plan that doesn't include any goal or a roadmap to achieve them. (more…)
by Brad Friedman | General Business Advice, Social Media |
I know I sound like a broken record, but if you weren't so stubborn I wouldn't have to keep telling you it's time to get on board. The train has already left the station, but it's still not too late. Since you are tired of hearing me talk about the need for financial services companies to take advantage of the power of social media, I've put together some suggested reading from other sources. Be sure to look at the date of some of these publications to put in perspective how far out of the station the train really is. (more…)
by Brad Friedman | Social Media |
Image: http://blankbored.wordpress.com
Perception of your brand has always had some degree of word-of-mouth that shaped it. But the power of social media is changing everything. Now, there is an entire community of conversation about your brand, your product, or your service. Now is the time to decide what you are going to do about. Will you engage with this community or sit back and wait to see what happens? (more…)
by Brad Friedman | Social Media
At this week's “Advertising Week” in New York, Facebook is expected to announce an expandable type of ad along with an analytics tool designed to incent brands to post more compelling content. (more…)
How you use LinkedIn depends on what you are trying to achieve and who you want to connect with. LinkedIn is the place to be if you want to grow your network of professional contacts. With more than 100 million members who have an average income of more than $100,000, LinkedIn is the social network to use to help you build your stable of professional contacts. If you want to network with serious decision makers then LinkedIn is the place to be. And, here are some tips to help you generate business opportunities. (more…)
