Facebook Rolls Out New Advertising Strategy
At this week's “Advertising Week” in New York, Facebook is expected to announce an expandable type of ad along with an analytics tool designed to incent brands to post more compelling content. (more…)
Facebook Rolls Out Major Upgrade At F8
Facebook's annual f8 conference for developers was last week and Mark Zuckerberg made some big announcements regarding Facebook's its latest upgrades. Marketers learned the way users discover brands and engage with them is evolving. And users learned their experience is moving from a list of what happened in the last several minutes to a timeline view of what Facebook believes are the most relevant experiences in a user's life. With this in mind, marketers need to give some thought to how they will work their brand into the user's timeline and increase engagement. (more…)
Twitter’s Web Analytics Tool
Last week, Twitter released its own web analytics tool to help website owners who rely on Twitter for content distribution determine how much traffic they are getting from the site. The tool is intended to give website owners more data to help them determine if Twitter is driving traffic to their site. (more…)
Twitter: Business Owners, Look Before You Leap
Business owners we meet with are increasingly asking about Twitter. They want to know if Twitter is really a good place to be interacting with customers, providing customer service and marketing their products or services. Some of this stems from the publicity Frank Eliason, better known as “@comcastcares” received a few years ago. Some of this stems from a need to tap into a younger market during an economic downturn. (more…)
Avoiding LinkedIn Compliance Issues
Image from http://totallymoney.com
A few months ago we wrote about how the Securities and Exchange Commission (SEC) and the Financial Industry Regulatory Authority (FINRA) are trying to adapt its regulations to the social media world. Today, we'd like to expand on that and discuss how you can probably participate in LinkedIn without incurring the wrath of compliance. To do this, you must follow a few easy, and likely familiar, rules. (more…)
