Adobe’s Q1 Social Intelligence Report Is Filled With Useful Data For Marketers
Facebook released first quarter financial information and Wall Street is buzzing. The company nearly tripled profit on a 72% increase in revenue in its first quarter Facebook’s first quarter profits increased to $642 million, from $219 million a year earlier. Its revenue climbed to $2.5 billion, up from $1.46 billion in the same period last year. Seems like just two years ago the company was generating losses. Chief Operating Officer Sheryl Sandberg said in an interview, “What has really changed for us in the past year or two is that we are now a large and increasingly important part of what you have to do if you're running a business.” (more…)
It’s official: financial advisors are on LinkedIn.
Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack. 
Google Authorship. Have you ever noticed a page of search results with a picture of the author next to some of them? Were you wishing that your picture could be next to your article? If so, you are already familiar with the benefits of Google Authorship. So what is Google Authorship exactly and how can it improve my site’s SEO? 
A steady flow of content is an essential piece of your marketing strategy. If you want to have a successful online presence, you need to make it easier for your customers to find you. One of the best ways to do that is through your content creation. And, if you don't have a steady flow of content to add to your blog or website, you will have a more difficult time generating the type of traffic you need to be successful. 
