It’s official: financial advisors are on LinkedIn.
ING US (which is about to be re-branded as VOYA Financial) has started to add more of their advisors to LinkedIn, joining Morgan Stanley, Edward Jones, and Guardian Insurance, whose advisors are already on the site. (more…)
Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack. (more…)
Google Authorship. Have you ever noticed a page of search results with a picture of the author next to some of them? Were you wishing that your picture could be next to your article? If so, you are already familiar with the benefits of Google Authorship. So what is Google Authorship exactly and how can it improve my site’s SEO? (more…)
A steady flow of content is an essential piece of your marketing strategy. If you want to have a successful online presence, you need to make it easier for your customers to find you. One of the best ways to do that is through your content creation. And, if you don't have a steady flow of content to add to your blog or website, you will have a more difficult time generating the type of traffic you need to be successful. (more…)
Photo By: Mr. T in DC via Flickr
Without a doubt, the fastest-growing tool for social media marketing for attorneys is LinkedIn. It has many uses as a marketing tool for attorneys, including the ability to use its features to position oneself as a leading authority or thought leader in a specific practice area. In light of the many ethical concerns in the legal profession, it is essential to know the pitfalls in creating a profile and a network, and how to avoid them. (more…)
