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Ep 122: Crushing It With Email And SMS

Ep 122: Crushing It With Email And SMS

by | The Digital Slice

Ep 122: Crushing It With Email And SMS

by Brad Friedman

Crushing It With Email And SMS

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Scott Cohen dive deep into the topic of crushing it with email marketing and SMS to drive sales.

Having begun his work life as a copywriter, Scott has worked on both sides of the aisle, as a brand-side marketer running the email marketing programs at Purple, 1-800 Contacts, and Western Governors University as well as the agency side working with clients ranging from small businesses to enterprise companies across multiple industries.

Scott won the 2021 Stefan Pollard Email Marketer of the Year Award from the ANA Email Experience Council for his work during his time at Purple. He's a sought-after speaker, webinar, and podcast guest, having spoken at events like the Email Insider Summit, Email Evolution Conference, Email Innovations Summit, eTail West, and more.

In this Episode:

  • Scott talks about the effectiveness of email marketing.
  • Scott says email marketing is a combination of marketing and science because of all the data associated with it.
  • Scott discusses the importance of relevant messaging.
  • Scott talks about setting your email up properly for a variety of different platforms and views.
  • Scott thinks that at a minimum, you have to know what your customers have done with you.

Quotes from this Episode:
“People are willing to give you information, if you provide value.” – Scott Cohen
“I've come to call email the offensive lineman of marketing.” – Scott Cohen
“Email was always important, but it became remembered as important with COVID.” – Scott Cohen
“You could literally send 12 times a day if you were relevant.” – Scott Cohen
“The worst is when you buy something for 20 percent off and then the next day, get an email for 30 percent off.” – Scott Cohen

Resources:

Scott Cohen:
LinkedIn: Scott Cohen
Website: InboxArmy

We are sponsored by the Lomi Composter. Use “digitalslice” at checkout to save $50. Lomi is the world’s first Smart Waste kitchen composter. You too can have a cleaner, more sustainable home.

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 114: Revolutionizing Brand Integrity With Generative AI

Ep 114: Revolutionizing Brand Integrity With Generative AI

by | The Digital Slice

Ep 114: Revolutionizing Brand Integrity With Generative AI

by Brad Friedman

Revolutionizing Brand Integrity With Generative AI

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode, Brad Friedman and Rob May look closely at the need for businesses of all sizes to protect their brand integrity and how Generative AI can help.

Rob May, the founder and CEO of Nova, is a leading figure in the field of generative AI and brand safety. With his extensive entrepreneurship and angel investing background, Rob brings a wealth of knowledge and expertise to the table.

His latest venture, Nova, is an early-stage startup that focuses on building powerful generative AI tools to safeguard brand integrity. With the introduction of their revolutionary products, BrandGuard and BrandGPT, Rob and his team are redefining how brands protect their content in the age of AI.

With BrandGuard, brands can ensure compliance with their guidelines and style rules by leveraging Nova's meticulously crafted models. Meanwhile, BrandGPT allows brands to interact with AI in a conversational manner, providing answers to content-related inquiries.

In this Episode:

  • Rob talks about teaching machines to understand brands and branding.
  • Rob says it's very important for brands to maintain their brand integrity across channels.
  • Rob talks hares the importance of making sure your email, blog posts, tweets, etc. meet your brand guidelines.
  • Rob talks about being mindful of copyright and trademark infractions.
  • Rob says small business owners should build a technology stack that includes a lot of generative AI tools the will help you convert.

Quotes from this Episode:
“In the future generative AI world, humans are going to be planners and strategists and not executors of marketing campaigns.” – Rob May
“Whether you're using generative AI or not, these cycles for cranking out content have gotten faster.” – Rob May
“You still want to keep your brand voice the same, even if you're going to use slightly different words for a 20 year old college female than you might use for a middle aged man in a different part of the country.” – Rob May
“The great thing about generative AI is that you are going to be given a set of tools that can make you look bigger than you are.” – Rob May
“And so the way to think about it is there's this barrier and everything inside the barrier ChatGPT does really well and everything outside the barrier, it doesn't do very well.” – Rob May

Resources:

Rob May:
LinkedIn: Rob May
X: BrandGuard
Instagram: BrandGuard
Website: BrandGuard

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50.

I want to introduce you to the IMPACTORS™ MASTERMIND where you can leverage the power of AI and community to drive sales, attract new clients and IMPACT the world. Visit IMPACTORS MASTERMIND today.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 094: Building A Company That Believes Garbage Is Optional

Ep 094: Building A Company That Believes Garbage Is Optional

by | The Digital Slice

Ep 094: Building A Company That Believes Garbage Is Optional

by Brad Friedman

Building A Company That Believes Garbage Is Optional

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Brad Pedersen, Co-founder and Chairman at Pela, talk about the idea that garbage is optional. That if you hire the right people, they're free. And the importance of storytelling.

Brad is a serial entrepreneur who’s built multiple companies with revenues ranging from 7 to 9 figures and up to 130 employees. His latest venture is as a co-founder of Pela, a direct-to-consumer e-commerce company committed to creating a waste-free future.

To empower their mission, the company created Lomi; an electronic kitchen composter that magically turns your organic waste into dirt while you sleep. This unique device dramatically reduces food waste going to landfills and empowers users to make positive contributions to reducing GHG. The product was launched by Indiegogo, raising $8M and went on to become the largest cleantech crowdfunding campaign of all time.

Pela has been a fast growth company, named to the Deloitte Fast 50 and ranked #20 amongst the Growth 500 in Canada.

In this Episode:

  • Brad talks about his start in the business world working as Santa Claus.
  • Brad talks about being a creator, and making products with a graceful end-of-life designed in the beginning.
  • Brad talks about shifting his thinking from marketing in the B2B space, to marketing in the B2C space.
  • Brad talks about the importance of storytelling to hire the right people.
  • Brad also talks about building a business that believes garbage is optional.

Quotes from this Episode:
“Business is a game and we are in it to win it.” – Brad Pederson
“We have a philosophy at the company. If you hire the right people, they're free.” – Brad Pederson
“I think if there's a way to reach an audience we're exploring it, we're testing and that's the other thing I love about this company is that we produce on a weekly basis dozens of pieces of content.” – Brad Pederson
“And we are doing AB testing all the time and firing a lot of bullets and hopefully one of the messages lands that we can turn it into cannonballs.” – Brad Pederson
“I have come to see that it's incredibly powerful when you have a direct to consumer audience and the ability to influence people directly, and most especially to create a mailing list, which is your owned audience that you can use and create incredible leverage with.” – Brad Pederson
“We as leaders, as companies have to be telling better stories and better narratives about what it is we're trying to solve.” – Brad Pederson

Resources:

Brad Pederson:
LinkedIn: Brad Pederson
LinkedIn: Pela
Facebook: PELA
Facebook: Lomi
Twitter: PELA
Instagram: Pela
Instagram: Lomi
YouTube: Lomi
Website: Pela
Website: Lomi
Book Brad Referenced: The Ideal Team Player

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

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