Inbound marketing strategies have proved immensely successful. The first search engines didn’t launch until the 1990s (the first was Archie in 1990, followed rapidly by a host of others, including Yahoo in 1994, Google in 1995, Ask in 1997 and MSN in 1998). It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999. (more…)
Inbound marketing is still a mystery to many. Marketing strategies for both B2B and B2C companies have changed dramatically over the past decade. Marketers are increasingly understanding the benefits of inbound strategies, like search engine optimization, content marketing and leveraging social media over traditional outbound strategies, like direct mail, telemarketing and print ads. Marketing hasn’t changed because marketers woke up one morning and thought, “let’s try doing things in a different way.” (more…)
Email marketing is a marketing tool that still delivers incredible results to those who fully implement its techniques and ways. With so much emphasis on social media and other content marketing platforms, it’s easy to forget about a battle-tested, marketer-approved strategy that consistently yields favorable returns: email. (more…)
Inbound marketing is a tactic you should employ to boost revenue for Father's Day. Aside from Christmas, Mother's and Father's day are two of the biggest gift giving holidays of the year. Consumers are in the mood to spend on their loved ones and are very responsive to effective inbound marketing campaigns. They will be using search engines to find gift ideas and will also be highly attuned to social media marketing. Best of all, they will be aggressive at pursuing content and will be delighted to see any innovative inbound marketing campaigns. Here are a few extremely effective ideas. (more…)
It's incredibly easy for retailers and restaurants to market for Mother's Day, but what can an attorney or medical professional do to take advantage of the holiday? There are a few great ways to grab attention and increase business this Mother's Day. You just have to get creative. (more…)
