by Brad Friedman | Inbound Marketing
Although inbound marketing has become very popular, a lot of people still have doubts about whether it actually works. This is because inbound goes against everything we’ve learned about marketing. When we think about marketing, we visualize a process of reaching out to the customer to convince them the product or service we’re selling is worth the investment i.e. we visualize outbound marketing. Inbound works in the opposite way. You don’t reach out to the customer; they reach out to you. And there are many inbound marketing techniques you can use to make sure that you don’t lose out when this happens. (more…)
by Brad Friedman | Inbound Marketing, Social Media
No marketing can be reliably successful without a strategy framework behind it. To succeed in marketing and growing your business, you need to specify your target audience, set goals and timelines, determine the channels you should use to best reach your audience, and follow best inbound marketing best practices. (more…)
by Brad Friedman | Inbound Marketing, Social Media
We hear so much about making an inbound marketing strategy. The term has been kicking around for at least 10 years, but it was widely practiced before it became a business byword. We get the impression that it is almost universally practiced by companies that use the internet for marketing. Indirect marketers are bloggers, contributors to newspapers, experts on television and radio, talk show habitues and suppliers of expertise wherever possible. (more…)
by Brad Friedman | Inbound Marketing, Social Media
Rather than trying to deal with all the aspects of your business in-house, it can be a lot more convenient to outsource some of them to consultants. Many businesses outsource their accounting and HR needs. If you don’t need to have a full-time accountant or HR person, outsourcing can save you money. Plus, you’re also getting someone who has a lot of experience dealing with businesses such as yours. (more…)
by Brad Friedman | Social Media
As the Fourth of July fast approaches, have you thought about what kind of original inbound and social media marketing tie-ins you could do with the holiday? While it's usually customary for companies to have sales connected to the Fourth, you probably don't want to adhere to the usual ideas. With such rich creative canvases available now in content marketing, it opens a door to connecting the Fourth of July to your business products in ways you couldn't do in years past. (more…)
