Social Media Marketing: Allow Your B2B Employees To Help
Social media marketing offers considerable challenges for the B2B community because of the perception that B2B businesses are generally uninteresting. No doubt you've thought this over and perhaps held off on social media marketing because you assume you need extreme humor or other exciting content to get noticed. For B2B buyers, they don't necessarily expect to see something flashy on social media. What they really want is information and proof of your expertise. (more…)
