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Ep 174: Forcing Your Workers Back To The Office? Do This!

Ep 174: Forcing Your Workers Back To The Office? Do This!

Ep 174: Forcing Your Workers Back To The Office? Do This!

by Brad Friedman

Forcing Your Workers Back To The Office? Do This!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

Join Brad and Andrew Howlett as they chat about creating engaging, interesting and inspiring workplaces that keep our workers and clients coming back.

Andrew Howlett is the CEO of Struck, an agency that excels in transforming brands in the destination marketing, outdoor recreation, and biotech industries. Strategically boosting brand awareness, engagement, and growth and with expertise in rebranding, repositioning, and preparing for fundraising, Struck is at the forefront of brand transformation. As Struck’s CEO, Andrew is a visionary leader dedicated to reshaping brands in destination marketing, outdoor recreation, and biotech. With a penchant for big-picture thinking, he’s constantly ahead of the curve, anticipating industry shifts and client needs, pushing Struck to excel.

Andrew’s career path, from finance and tech to agency work, reveals his passion for innovation. His approach balances diligence and ease, guiding Struck’s strategic path to deliver exceptional client results. Andrew is actively involved in prominent professional organizations, chairing SoDA and contributing to Forbes Agency Council and YPO.

In this Episode:

  • Andrew talks about preparing our workspaces as more and more people are coming back to work in the office.
  • Andrew says people want to work in a creative and inspiring space.
  • Andrew talks about the kind of places we like to go to because they are designe to keep us coming back.
  • Andrew says employers need to think about engaging their employees starting with the onboarding experience..
  • Andrew asks you to consider if your brand is strong enough that people want to be associated with it.

Quotes from this Episode:
“ When we're looking at our spaces, we have to create something that drives an emotion, whatever that emotion is.” – Andrew Howlett
“ We do a lot of those types of things with physical space design and and creating spaces that are just engaging and interesting and inspiring.” – Andrew Howlett
“ If you're interested in trying to hire the best and keep the best and retain then you should be looking at ways to engage your employees, engage them from minute one to even when they're leaving.” – Andrew Howlett
“ What are the things in the office or in the break room that make people want to be there, want to want to stay for lunch and bring your lunch in or have it delivered.” – Andrew Howlett
“ I think this is where a lot of clients and a lot of a lot of companies miss is just digging into who your audience really is and understanding your audience.” – Andrew Howlett

Resources:

LinkedIn: Andrew Howlett
Website: Struck

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Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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Ep 002: Social Business Enablement With Lauren Friedman

Ep 002: Social Business Enablement With Lauren Friedman

Ep 002: Social Business Enablement With Lauren Friedman

by Brad Friedman

Social Business Enablement with Lauren Friedman

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

How else can social media be used to maximize its power to market a brand? The concept of social media enablement seems like a novel approach. But at Adobe, employees themselves have been empowered to build their own personal brands while playing a big and active role for Adobe as it integrates social media into every aspect of its business operations.

Apparently, customers have more trust in the average employee when they are active on social media. And, they can be a profound source of expertise for Adobe. Adobe has recognized their employees’ crucial role with clients and is actively training them to represent the brand. In this episode, Adobe’s Lauren Friedman shares how.

Lauren Friedman is foremost a writer, social marketing strategist, and head of Adobe’s Social Business Enablement. Lauren started out with a social marketing company called Context Optional before she landed at Adobe in 2011 after two acquisitions.

At first, she managed Consulting Services and then in 2013 joined the Social Business Center of Excellence. She ensures that social media is infused in every aspect of Adobe’s business and developed the Global Social Media Training Program for its employees. Lauren was recognized in 2015 as iMedia 25’s top marketing innovator and also specializes in content strategy for Fortune 100/500 brands, international business, quantitative and qualitative reporting and analytics, and social network strategy.

In this Episode:

  • How Lauren started in a startup social media marketing company and got into Adobe through an acquisition
  • How social enablement is defined for Adobe employees in line with its social media business integration
  • How customers trust company employees more to represent real product insights that influence their purchase decisions
  • How social enablement can be applied as both a B2B and B2C strategy for small and large companies
  • The four categories of the social enablement program at Adobe including mindset, tool set, skill set, and habit
  • How companies are implementing this concept of social enablement more than traditional advertising
  • Guiding principles for use in social media branding
  • How to define your purpose and rationale for adapting social enablement as a company and how to start

Quotes From this Episode:

“Social enablement in and of itself is really enabling all of our employees to be active on social media, both personally and professionally on behalf of the Adobe brand.” - Lauren Friedman
“People trust people. People want to interact and hear from other people.” - Lauren Friedman
“Employee advocacy and social enablement, in general, is certainly big in the industry as people are shifting their mentalities toward how they use social media and who they want to hear from.” - Lauren Friedman
“I don’t think that trust is going back to the big companies or back to traditional advertising anytime soon.” - Lauren Friedman
“It really does have to start from the top down and you need to get buy-in from your leadership because if they don’t think that its important, then their teams won’t think that it’s important.” - Lauren Friedman
“You can’t force people to be active on social media personally or professionally.” - Lauren Friedman

Resources:

Lauren Friedman

Twitter: @Lauren_Hannah

Facebook: https://www.facebook.com/laurenhfriedman

LinkedIn: https://www.linkedin.com/in/laurenhfriedman/

Websites: http://theoffbeatreport.com/

www.forbes.com/sites/laurenfriedman/

Edelman Trust Barometer

https://www.edelman.com/trust2017/

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.ok and to receive freebies and other content from The Friedman Group, LLC.

 

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