Use Inbound And Social Media Marketing To Showcase Your B2B Employees
There isn't any question that it takes a village to run a business, especially in the Business-to-Business (B2B) world. Your inbound and social media marketing should always showcase your company. But, we're finding that decision makers in the businesses we want to do business with are looking to receive a more personalized message. B2B decision makers want to see a human face behind the company they buy from rather than just a website, whitepapers, or an e-book giving product stats.
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