by Brad Friedman | General Business Advice
Last month, Altimeter Group released a new report on digital transformation to help digital strategists understand what companies are doing today so they can plan and evolve for tomorrow. Insert obligatory “Get busy living, or get busy dying” quote from The Shawshank Redemption right here. Findings from The 2014 State of Digital Transformation include results that are both relevant and noteworthy for organizations from all industries throughout the world that want to get busy evolving their business to deliver a positive experience for digital customers. (more…)
by Brad Friedman | Social Media |
It’s easy to get caught up trying to keep up with all the advice in the social media press. I myself am guilty of this. So it’s refreshing to read a different approach to using social media: Stop. You’re probably doing too much with too few results. (more…)
by Brad Friedman | Social Media
More than ever before, social media has made it incredibly easy to engage in March Madness. The NCAA Men's Basketball Tournament started yesterday with the play-in games. And with that, March Madness is officially underway. I love this time of year and to recognize our friends we've rolled out a prize giveaway. Ours is just one of many ways businesses are celebrating College Basketball and the excitement of March Madness. (more…)
by Brad Friedman | General Business Advice, Social Media
At its core, social media is about being social. It is about back-and-forth interaction. It is about engagement. Businesses that have successful social strategies understand this. They also understand their customers have certain expectations. They expect to interact with the brands they like. They expect to engage with the brand when they have a question or require customer service. They expect their favorite brands to be sharing great content. So, who's making all this happen? The Social Media Manager, of course. (more…)
by Brad Friedman | General Business Advice, Social Media |
I've been reflecting on the history of marketing and my continuing struggle with the phrase Return On Investment (ROI) as it pertains to marketing. The world of marketing has changed. Over the past several years social media has changed the way every business is thinking about marketing. Social media hasn't just affected marketing. (more…)
Last month, Altimeter Group released a new report on digital transformation to help digital strategists understand what companies are doing today so they can plan and evolve for tomorrow. Insert obligatory “Get busy living, or get busy dying” quote from The Shawshank Redemption right here. Findings from The 2014 State of Digital Transformation include results that are both relevant and noteworthy for organizations from all industries throughout the world that want to get busy evolving their business to deliver a positive experience for digital customers. (more…)
It’s easy to get caught up trying to keep up with all the advice in the social media press. I myself am guilty of this. So it’s refreshing to read a different approach to using social media: Stop. You’re probably doing too much with too few results. 
